Edmunds.com iPad App Built on MicroStrategy Mobile Delivers Marketing and Consumer Shopping Data

VIENNA, Va., April 7, 2011 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Edmunds.com, Inc., the leading consumer resource for automotive information, has deployed a consumer market analysis iPad app built on the MicroStrategy Mobile platform.

The new Edmunds.com Web Metrics iPad app provides automobile manufacturer executives and decision makers, car dealers, and Edmunds.com account personnel with deep insights into anonymous consumer car buying research and shopping patterns. The iPad app displays detailed analytics about the automobiles that consumers are considering for purchase; shows how each vehicle is performing versus its competitors; and indicates the propensity of a consumer to consider other models when researching a particular vehicle. Automakers can review and interact with this data on their iPads to make data-driven business decisions related to marketing and advertising plans.

"With MicroStrategy Mobile, we were able to quickly design and deliver an app that presents our key web metrics and helps set us apart as the industry leader in providing actionable analytics for our clients," said Solomon Kang, Director of Client Analytic Services at Edmunds.com. "Our new iPad app is particularly critical for executives who are always on the go and need to be able to react quickly and make intelligent decisions based on the most recent consumer shopping information. In addition, by using the app our account directors now have a more effective way to communicate our data so clients can fully appreciate its value."

MicroStrategy Mobile takes full advantage of the native capabilities of the iPad to provide intuitive business intelligence that is optimized for the mobile user. MicroStrategy Mobile inherits the core strengths of the MicroStrategy 9 platform to provide an enterprise-grade foundation for mobile applications, including high performance, comprehensive security, and high-scale operation for tens of thousands of users.

"More and more organizations are recognizing the value of accessing and analyzing business data, anytime and anywhere, from a mobile device," said Sanju Bansal, Chief Operating Officer of MicroStrategy. "By turning mobile devices into powerful BI tools, companies across a broad array of industries are incorporating mobile intelligence into their operations to increase the speed of their business."

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy software enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. The MicroStrategy platform delivers actionable information to business users via the web and mobile devices, including the iPad, iPhone, and BlackBerry. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its Website, http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy 9, and MicroStrategy Mobile are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

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