Edufrienz 99 Brings a Whole-Child Learning Ecosystem to U.S. Families and Educators

Digital learning platform combining social and emotional learning (SEL), character development, executive functioning, life skills and academic support for children ages 3–12.

SINGAPORE, Sept. 23, 2026 /PRNewswire/ -- As digital education becomes increasingly focused on academic practice and subject mastery, Edufrienz 99 is introducing U.S. families and educators to a broader approach to learning that supports both knowledge and personal growth.

Designed for children ages 3 to 12, Edufrienz 99 brings together social and emotional learning (SEL), character development, executive functioning, life skills, 21st-century competencies and academic support within one ecosystem.

Its library includes more than 1,800 learning resources across over 40 categories, including digital storybooks, educational games, videos, worksheets, workbooks, lesson plans, teacher guides and printable activities for both home and school use.

Rather than treating academic learning, social-emotional development and character education as separate experiences, Edufrienz 99 brings them together within one accessible learning environment.

At the heart of Edufrienz 99 is a simple idea: a child's development should not be measured by academic achievement alone. Children also need to understand their emotions, build confidence, develop positive habits, communicate effectively and make responsible decisions.

"Academic knowledge will always matter, but as artificial intelligence becomes increasingly integrated into everyday life, the skills that make us human may become even more important," said Jamus Goh, Business Director of Edufrienz 99. "Our goal is to make these essential human skills easier to teach, engaging for children and accessible to more families and schools."

Annual subscriptions start at US$29.99, providing families with affordable access to a broad range of structured whole-child learning resources.

Learning On-Screen and Off-Screen

Edufrienz 99 is designed to balance digital engagement with hands-on learning. Children can move between interactive games, animated content and digital stories, as well as printable worksheets, workbooks, writing activities and classroom resources.

Across the platform, children can explore more than 66 SEL, character and life-skill topics, including empathy, gratitude, confidence, patience, teamwork, emotional regulation, communication and responsible decision-making.

This combination gives parents and educators greater flexibility to reinforce important skills without relying entirely on screen-based learning.

Introducing Lumi Frienz

Edufrienz 99 is also expanding its original character universe with Lumi Frienz, created for younger learners.

Through playful characters, comics, stories, games and animated content, Lumi Frienz introduces positive habits and everyday behaviours such as listening, patience, caring, curiosity and responsibility through relatable adventures rather than formal lessons.

The character universe forms part of Edufrienz 99's broader effort to make character development engaging and memorable from an early age.

A Broader Approach to Learning

Children are growing up in a world shaped by rapid technological change, artificial intelligence and new ways of learning. Alongside literacy, mathematics and subject knowledge, they will continue to need distinctly human capabilities such as empathy, adaptability, communication, confidence and sound judgment.

Edufrienz 99 aims to make these capabilities a more natural part of everyday learning.

The company is also seeking partnerships with U.S. education companies, schools, school networks, distributors and organizations interested in whole-child development, SEL and future-ready skills.

For families and educators looking beyond traditional academic platforms, Edufrienz 99 offers a broader starting point — one ecosystem designed to help children develop the academic, social, emotional and practical skills they need to learn, grow and thrive.

To learn more, visit www.edufrienz.com.

About Edufrienz 99

Edufrienz 99 is a Singapore-based education company focused on whole-child development for children ages 3 to 12. Its digital learning ecosystem combines social and emotional learning, character development, executive functioning, life skills, 21st-century competencies and academic support, with more than 1,800 resources across over 40 categories. Edufrienz 99 also develops original children's character IP, including Lumi Frienz.

Media Contact

Jamus Goh
Business Director
Edufrienz 99 Pte. Ltd.
+65 88758898
[email protected] 

SOURCE Edufrienz 99 Pte. Ltd