Edun Brings Live Rosin to the Holiday Kitchen With Limited-edition Organic EVOO Launch

Colorado craft cannabis brand combines live rosin with Mediterranean-sourced 
organic extra virgin olive oil, offering a new take on seasonal dishes

DENVER, Nov. 12, 2026 /PRNewswire/ -- Just in time for the holiday season, Edun, Colorado's craft cannabis brand rooted in regenerative cultivation, is bringing live rosin to the kitchen with the launch of its limited-edition Live Rosin Organic Extra Virgin Olive Oil. Combining organic EVOO sourced from Tunisia on the southern border of the Mediterranean with Edun's single source live rosin. The new offering extends Edun's commitment to clean quality, craftsmanship and a beyond-organic approach into a new culinary format. Arriving just in time for seasonal cooking and gift giving, Edun Live Rosin Organic Extra Virgin Olive Oil is available beginning Nov. 20^th at the Star Buds Arapahoe and LivWell DTC (Denver Tech Center) locations.

"The holidays are a time when people bring out their best to celebrate, try new dishes, share together and cook together," said Michelle Brinkerhoff, co-founder and chief operating officer of Edun. "We wanted to create something that brings that spirit into the kitchen while staying true to what Edun stands for: exceptional ingredients, thoughtful craftsmanship and an uncompromising commitment to quality. Our Live Rosin Olive Oil brings together the richness of Mediterranean extra virgin olive oil and the character of live rosin in a format that invites people to think differently about how cannabis can fit into culinary experiences."

Edun Live Rosin Olive Oil can be incorporated into a variety of dishes as a finishing oil, offering adults a new way to explore cannabis-infused cooking. Potential applications include drizzling over bruschetta, crostini, roasted vegetables, hummus, fresh bread, salads or other appetizers. It can also be used to finish pasta, pizza, grain dishes and other savory seasonal recipes, adding a distinctive touch to holiday menus.

"Good olive oil is one of the few ingredients I'll taste straight off a spoon. You get that grassy, peppery finish, and that's how you know it's the real thing," said Chef Dave Hadley, a Denver-based chef and restaurateur. "The fat you cook with is the foundation of a dish, and if it's not good quality, nothing you build on top of it will be either. What I love about this oil is how far it goes. I'll use it to roast vegetables or finish a steak, then turn around and bake an olive oil cake or drizzle it over vanilla ice cream with a little sea salt. During the holidays, when you're cooking everything from appetizers to dessert, it's the one ingredient that can carry you through the whole menu." 

Bringing together Mediterranean culinary tradition and Colorado cannabis expertise, the product offers a distinctive way for adults to explore cannabis-infused cuisine during the holiday season, from festive gatherings to intimate dinners at home – plus it makes a great gift for cannabis and cooking enthusiasts.

The 250 ml bottle features organic EVOO infused with 100mg THC derived from Edun's solventless live rosin. Live rosin is a premium cannabis concentrate made by using heat and pressure to extract the plant's natural oils without chemical solvents. The process helps preserve the plant's natural flavor, cannabinoids, and aromatic compounds, known as terpenes.

As with any THC-infused edible, responsible use and careful serving are essential. The oil contains 100mg THC per 250 ml bottle, and the amount of THC in each serving will depend on how much oil is used and how evenly it is distributed. Consumers should follow all product labeling and serving recommendations, account for individual THC tolerance and experience, and keep infused dishes clearly identified and separate from non-infused food. Dishes containing THC should be served only to adults of legal age, kept securely away from children and pets, and never consumed by anyone who plans to drive. The effects of ingested THC can take time to appear and may last for several hours.

"Great cooking starts with great ingredients, and extra virgin olive oil is one of the most versatile ingredients in the kitchen," said Brinkerhoff. "We see this product as an opportunity to bring a new dimension to holiday cooking, whether someone is putting together a special appetizer or adding a finishing touch to a favorite dish. As always, we encourage consumers to be thoughtful about portions, understand the THC content and make responsible choices when sharing food with others."

Edun Live Rosin Extra Virgin Olive Oil is available beginning Nov. 20 in extremely limited quantities for the 2026 holiday season at the Star Buds Arapahoe (14655 E. Arapahoe Rd., Aurora, CO) and LivWell DTC (7795 E. Belleview Ave #2, Denver, CO).

Edun's Live Rosin Olive Oil builds on the brand's established focus on premium, solventless cannabis products. According to 2026 year-to-date retail sales data from cannabis market intelligence firm BDSA, Edun produces Colorado's top-selling rosin vape cartridge. Since launching its live rosin vape cartridge category in 2022, the company has recorded 519% cumulative growth in sales. Edun's single source approach to cannabis cultivation combines regenerative cultivation, no-till living soil and solventless extraction to create products focused on the integrity of the plant. The Live Rosin with Organic Extra Virgin Olive Oil extends that philosophy into a new category, applying the brand's attention to ingredients and craftsmanship to a product designed for culinary use.

For more information or to schedule an interview, contact Shawna Seldon at 917-971-7852 or [email protected].

About Edun
Colorado cannabis company Edun fuses nature with technology and science to create the purest live rosin and flower products available. Using a combination of sophisticated processes and a regenerative cultivation system, Edun cultivates the cleanest cannabis in their super natural, no-till living soil. Designed to elevate the human experience, Edun's solventless products include Cold Cure Live Rosin Badder, Premium Live Rosin Jam, Live Rosin Vape Carts and AIO's, Live Rosin Infused Pre-Rolls and Live Rosin Infused Gummies. Live Rosin derived RSO, including Pure Concentrate, Gummies and Amber Elixir. For more information, visit Edun.co

SOURCE Edun