NEW YORK, July 8, 2020 /PRNewswire/ -- Edward M. Kopko, CEO and publisher of Bold Business and its related media properties, is pleased to announce that he has retained the services of New York-based boutique public relations agency Thursday Media Inc. for representation of the forthcoming book PROJECT BOLD LIFE: The Proven Formula for Taking on Challenges and Achieving Happiness and Success by Edward M. Kopko, expected to be available late August, 2020. Thursday Media's managing partner, Kimberly Escobar, will personally lead the outreach efforts.
Bringing together inspiring stories with insightful research and a step-by-step goal-setting process, PROJECT BOLD LIFE is a self-help book for the modern world--a world where setbacks and challenges are taken on and turned into stepping stones to great accomplishments. Early accolades from leaders in the diversity and inclusion movement, corporate world, and education community show that PROJECT BOLD LIFE is for everyone--young, old, student, parent and more.
"We looked for a public relations agency that offered out-of-the-box thinking while being very hands-on," said Kopko. "Thursday Media, a boutique firm with an extensive track record of successful book tours and campaigns for a variety of authors, made the most sense for us. Bold Business' ad- and social media campaign coupled with Kimberly's experience with book marketing and outreach means PROJECT BOLD LIFE will get a creative approach in a dynamic publishing environment."
"PROJECT BOLD LIFE's message of hope and encouragement really strikes the right tone in these difficult times, when many are looking for a prescription for how to deal with life's setbacks and challenges. I'm thrilled to be publicizing it and am looking forward to putting it into readers' hands." said Escobar.
ABOUT EDWARD M. KOPKO
Bold Business CEO and publisher Ed Kopko, previously the CEO of Butler International and Chief Executive Magazine, has racked up an extensive list of media appearances and publishing credits over the years--from CNBC to Forbes, the Wall Street Journal, and other outlets. The PROJECT BOLD LIFE book was born from his observations and interactions with countless people who overcame hardship and achieved success.
Ed's work in the diversity and inclusion movement garnered him the prestigious 2019 Impact Award from Diversity MBA Magazine.
He splits his time between New York City and St. Petersburg, FL, and finds time to meditate daily.
ABOUT KIMBERLY ESCOBAR AND THURSDAY MEDIA
Kimberly Escobar, president and founder of Thursday Media Inc., began her career as publicist at Grand Central Publishing (an imprint of Hachette) before joining the then-newly launched Flatiron Books (an imprint of Macmillan) to spearhead their lifestyles publicity. She made a name for the Flatiron list with some of the most discriminating writers in media and her campaigns often graced the pages of everything from the New York Times to Forbes. She regularly booked top-tier, national broadcast media such as The Late Show with Stephen Colbert, Good Morning America, The View, and The TODAY Show, in her campaigns. She recently launched Isaac Mizrahi's instant New York Times bestseller I.M., which included stops at CBS This Morning, multiple national NPR interviews, and a New York Times "By the Book" interview, among other major press. She also led the recent publicity campaigns for Jamie Oliver and Nigella Lawson. Kimberly has planned, executed, and traveled on countless national book tours with stops in venues as large at 1500-seat theaters to the most intimate indie bookstores.
She is now president and founder of Thursday Media Inc., where she continues to craft headlining media campaigns and attention-grabbing events for her clients.
For more information and to contact Thursday Media Inc. for inquiries about the book, please visit www.edkopko.com/project-bold-life-book
ABOUT BOLD BUSINESS
Bold Business LLC is a global media and technology solutions company with a substantial marketing presence. As a publication, BoldBusiness.com's editorial focus is on the positive impact businesses have on society. ProjectBoldLife.com aims to equip the reader with the tools necessary to live a bold, happy life. For more information on Bold Business, check out www.BoldBusiness.com
SOURCE Thursday Media