EDY's® Brand Fights Against Childhood Cancer By Supporting Triple Winner® With Giant Food

LANDOVER, Md., April 24, 2012 /PRNewswire/ -- Everyone's a winner when they join the fight with all participating Giant Food stores throughout Maryland, Virginia, the District of Columbia and Delaware for a special fundraising day on Saturday, April 28, 2012, to benefit children's cancer research.

Several popular brands of single-serve ice cream cups, shakes and smoothies, including those by Haagen-Dazs® ice cream, EDY'S® SLOW CHURNED® light ice cream, and SKINNY COW® low fat ice cream are participating in Giant Food's Triple Winner fundraiser to benefit the Johns Hopkins Kimmel Cancer Center and The Children's Cancer Foundation.  Customers who make a $1 contribution will receive a free single-serve ice cream cup.  When customers make a $3 contribution, they will also receive a limited edition Triple Winner keepsake.

Giant Food will donate 100% of the proceeds raised during this event to Johns Hopkins Kimmel Cancer Center and The Children's Cancer Foundation for children's cancer research and treatment. In addition, Nestle Dreyer's Ice Cream Company will donate $.05 for every single-serve cup, shake or smoothie sold between April 13 and June 7, 2012 with no limitation on the amount donated during this timeframe.

"Since 2006, Nestle Edy's Ice Cream Company has been dedicated to helping raise money for children's cancer research with the help of caring people through the partnership with Giant Food. We raised $186,000 last year, and we hope to raise even more this year with the community's help.  We urge everyone to come in to their local participating Giant Food store on April 28 and join us in the fight against childhood cancer by donating through Triple Winner," said Roger Weisbeck for Nestle Edy's Ice Cream Company.

Now in its 8th year, the Triple Winner program helps support pediatric cancer care and research through Johns Hopkins Kimmel Cancer Center and The Children's Cancer Foundation. Customers who give a $1 contribution* at Giant Food registers receive a Triple Winner scratch ticket and receive store products, coupons, gift cards or cash prizes up to $10,000. The program runs now through July 12.

For more information about the Triple Winner program, look for store promotions and signage at your local Giant Food or visit www.giantfood.com.

All registered trademarks are owned by Societe des Produits Nestle S. A., Vevey, Switzerland, or used with permission.

*No purchase/contribution necessary. Legal residents of MD, VA, DC, and DE 18 or older are eligible. Valid from 4/13/12 to 7/12/12 (or when all tickets are distributed/termination announced). Odds of winning instant prize are 1 in 8. Odds of winning 2nd Chance Sweepstakes depends on number of entries. Restrictions apply. See stores for details or go to www.giantfood.com. 

About Giant Food

Giant Food LLC, headquartered in Landover, Md., operates 173 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 22,000 associates. Included within the 173 stores are 159 full-service pharmacies. For more information on Giant, visit www.GiantFood.com.

About Nestle EDY's Ice Cream Company

Nestle EDY's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company.  Nestle EDY's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks.  The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the EDY's® brand name throughout the remainder of the United States.  Brands manufactured or distributed in the United States include Dreyer's/EDY's® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Haagen-Dazs®.  Internationally, the Dreyer's brand extends to select markets in the Far East and the EDY's brand extends to the Caribbean and South America.  For more information on the company, please visit www.dreyersinc.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle EDY's Ice Cream Company by General Mills.

Triple Winner® is a registered trademark of The Hutton Company, Inc.

SOURCE Edy's