EDY's® Brand Fights Against Childhood Cancer By Supporting Triple Winner® With Stop & Shop

PURCHASE, N.Y., April 24, 2012 /PRNewswire/ -- Everyone's a winner when they join the fight with The Stop & Shop Supermarket Company LLC throughout Connecticut, New York and New Jersey for a special fundraising day on Saturday, April 28, 2012 to benefit children's cancer research.

Several brands of single-serve ice cream cups, shakes and smoothies, including those by Haagen-Dazs® brand, EDY'S® SLOW CHURNED® low fat ice cream, and SKINNY COW® low fat ice cream are participating in Stop & Shop's Triple Winner® fundraiser to benefit the Department of Pediatrics at Memorial Sloan-Kettering Cancer Center (MSKCC).  Customers who make a $1 contribution* will receive a free EDY'S or Haagen-Dazs single serve cup.  When customers make a $3 contribution they will also receive a limited edition Triple Winner keepsake.

The Stop & Shop New York Metro division will donate 100% of the proceeds raised during this event to MSKCC. In addition, Nestle EDY's Ice Cream Company will donate $.05 for every single-serve cup, shake or smoothie sold between April 13 and June 7, 2012 with no limitation on the amount donated during this timeframe.

"Since 2006, Nestle Edy's Ice Cream Company has been dedicated to helping raise money for children's cancer research with the help of caring people through the partnership with Stop & Shop. We raised $50,000 in the NY Metro Division last year, and we hope to raise even more this year with the community's support.  We urge everyone to come in to their local Stop & Shop store on April 28 and join us in the fight against childhood cancer by donating through Triple Winner," said Roger Weisbeck for Nestle EDY's Ice Cream Company.

"We are very appreciative of the support we receive from Stop & Shop and their long-time partner, Nestle Edy's Ice Cream Company. Funding for pediatric cancer research is very limited, and these donations are essential to our ability to make new discoveries and advance therapies for children with cancer," said Dr. Paul A. Meyers, Vice Chairman of the Department of Pediatrics at Memorial Sloan-Kettering.

For more information about the Triple Winner program, look for store promotions and signage at your local Stop & Shop or visit www.stopandshop.com.

About Stop & Shop
The Stop & Shop Supermarket Company LLC employs approximately 62,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York, and New Jersey. The company helps support local communities fight hunger, combat childhood cancer and promote general health and wellness – with emphasis on children's educational and support programs. In its commitment to be a sustainable company, Stop & Shop is a member of the U.S. Green Building Council and EPA's Smart Way program; has been awarded LEED (EB) certifications for 50 of its existing stores; and has been recognized by the EPA for the superior energy management of its stores. Stop & Shop is an Ahold company. To learn more about Stop & Shop, visit www.stopandshop.com.

About Nestle EDY's Ice Cream Company
Nestle EDY's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company.  Nestle EDY's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks.  The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the EDY's® brand name throughout the remainder of the United States.  Brands manufactured or distributed in the United States include Dreyer's/EDY's® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Haagen-Dazs®.  Internationally, the Dreyer's brand extends to select markets in the Far East and the EDY's brand extends to the Caribbean and South America.  For more information on the company, please visit www.dreyersinc.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle EDY's Ice Cream Company by General Mills.

About Memorial Sloan-Kettering Cancer Center
Memorial Sloan-Kettering Cancer Center is the world's oldest and largest private institution devoted to prevention, patient care, research and education in cancer. Its scientists and clinicians generate innovative approaches to better understand, diagnose, and treat cancer. Its specialists are leaders in biomedical research and in translating the latest research to advance the standard of cancer care worldwide. For more information, go to www.mskcc.org.

*No purchase/contribution necessary. Legal residents of NY, NJ and CT 18 or older are eligible. Valid from 4/13/12 to 7/12/12 (or when all tickets are distributed/termination announced).  Odds of winning instant prize are 1 in 7. Odds of winning 2nd Chance Sweepstakes depends on number of entries. Restrictions apply. See stores for details or go to www.stopandshop.com.

All registered trademarks are owned by Societe des Produits Nestle S. A., Vevey, Switzerland or used with permission.

SOURCE Edy's