LONDON, December 4, 2013 /PRNewswire/ --
- 4G from EE launching today in Bath, Bournemouth, Brighton, Cambridge, Darlington, Newcastle-under-Lyme, Northampton, Poole, Portsmouth and Redcar
- 19 more UK towns and cities to be fully covered by Christmas, giving people in 160 places across the UK access to superfast 4GEE mobile internet
- EE predicts record-breaking 4G sales in run up to Christmas
EE, the UK's most advanced digital communications company, today announced that 4G is now live in 10 more towns and cities, bringing the total to 141. Masts across the UK are being upgraded every day as 4G demand increases, and a further 19 places will be covered by superfast 4GEE by Christmas.
4G from EE goes live today in Bath, Bournemouth, Brighton, Cambridge, Darlington, Newcastle-under-Lyme, Northampton, Poole Portsmouth and Redcar. These places will now benefit from superfast internet access on mobiles, tablets and laptops, helping people and businesses to do more online, on the go, whether that's working or enjoying, social media, music and videos.
By Christmas, customers in Aberdeen, Braintree, Cheltenham, Chester, Dundee, Durham, Exeter, Gloucester, Grimsby, Ipswich, Lincoln, Middlesbrough, Norwich, Peterborough, Plymouth, Stoke-on-Trent, Swansea, Swindon and York will also be able to benefit from 4G.
With 4G available from £18.99 per month with a free Samsung Android smartphone, and pay as you go deals from just £10 for 1GB of data and 2,014 free voice minutes for the coming year, EE predicts a record-breaking month of 4G sales in the run up to Christmas.
Olaf Swantee, Chief Executive Officer, EE, said:
"From online banking and mobile shopping, to streaming music and using maps, 4G is enabling us to do more of our favourite things quickly and easily on the go. Smartphones and tablets on 4GEE are going to be a very popular present this Christmas as people across the UK continue to embrace mobile living and we make the superfast service available in even more places."
The 4GEE Mobile Living Index, which will be released in full later this week, will reveal that 4G is set to transform Christmas shopping this year as faster mobile internet speeds allow people to shop for gifts from their mobile devices. 39% of 4GEE customers say they will buy their gifts on their smartphone or tablet this year - up from 15% last year - with fashion, electronics and books the most popular purchases.
For more information, please visit http://www.ee.co.uk.
Notes to Editors
4GEE will be available in 160 UK towns and cities by Christmas - Aberdeen, Accrington, Aldershot, Altrincham, Amersham, Ashby-de-la-Zouch, Ashford, Ashton-under-Lyne, Aylesbury, Barnsley, Bath, Basildon, Basingstoke, Beaconsfield, Bedford, Belfast, Benfleet, Berkhamsted, Bicester, Billericay, Bingley, Birmingham, Blackburn, Blackpool, Bolton, Bournemouth, Bracknell, Bradford , Braintree, Brentwood, Brighton, Bristol, Burton upon Trent, Caerphilly, Camberley, Cambridge, Cardiff, Coalville, Caldicot, Canvey Island, Carlisle, Crawley, Chatham, Chelmsford, Cheltenham, Chepstow, Chester, Chester-le-Street, Chorley, Colchester, Coventry, Cwmbran, Darlington, Derby, Dewsbury, Doncaster, Dudley, Dundee, Durham, Edinburgh, Exeter, Farnborough, Farnham, Fleet, Gerrards Cross, Gillingham, Glasgow, Gloucester, Grays, Grimsby, Guildford, Halifax, Harlow, Harpenden, Hatfield, Hemel Hempstead, High Wycombe, Hinckley, Hitchin, Houghton-le-Spring, Horsham, Huddersfield, Hull, Ipswich, Kenilworth, Leatherhead, Leeds, Leicester, Letchworth, Lichfield, Lincoln, Liverpool, London, Loughborough, Luton, Lytham St Annes, Maidenhead, Maidstone, Manchester, Marlow, Merthyr Tydfil, Milton Keynes, Middlesbrough, Newbury, Newcastle, Newcastle Under Lyme, Newport, Northampton, Norwich, Nottingham, Oldham, Oxford, Peterborough, Plymouth, Poole, Pontefract, Portsmouth, Preston, Rayleigh, Reading, Redcar, Redhill, Reigate, Rochdale, Rochester, Rotherham, Runcorn, Sale, Sevenoaks, Sheffield, Shipley, Slough, Southampton, Southend-on-Sea, Southport, Stevenage, St Albans, Stafford, Stockport, Stoke, Sunderland, Sutton Coldfield, Swansea, Swindon, Telford, Thame, Tonbridge, Tunbridge Wells, Walsall, Warrington, Watford, Welwyn Garden City, Weston-super-Mare, West Bromwich, Wigan, Windsor, Woking, Wolverhampton and Worksop, York and EE is aiming for 90% of the UK population to be covered by the end of 2014.
Double speed 4GEE is available in 20 cities - Belfast, Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield, Southampton, Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton.
EE is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services to consumers, businesses, government and the wholesale market. With approximately 15,000 employees and 600 retail stores, EE serves more than 27 million customers on EE, Orange and T-Mobile mobile and broadband plans.
EE runs the UK's biggest and fastest mobile network, having introduced the UK's first superfast 4G mobile service in 2012. EE's 4G coverage today reaches more than 60% of the UK population. EE's 2G coverage reaches 99% of the population while 3G reaches 98%. EE's superfast fibre broadband service covers 54% of the UK population, and ADSL broadband service covers 98.7% of the population.
EE has received extensive independent recognition including being ranked the UK's best overall network by RootMetrics®, Fastest Network at the 2013 uSwitch Awards, Best Network at the 2013 Mobile Choice Consumer Awards and What Mobile Awards, Network Innovation at the 2013 Recombu awards and Best Network for Business at the 2013 Mobile Industry awards.
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