Effektif: BPM veteran Tom Baeyens takes off to the cloud by securing Euro 1.2m funding by Signavio

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Mar 11, 2013, 10:11 ET

SUNNYVALE, Calif., March 11, 2013 /PRNewswire/ -- Tom Baeyens, inventor of the widely used Open Source projects jBPM® (part of JBoss®, acquired by Red Hat, Inc.) and Activiti® (now part of Alfresco Software, Inc.) today announced Effektif, a new cloud-based Business Process Management (BPM) solution for process automation. Signavio provides funding and leverages its marketing and sales channels to boost Effektif's growth.

"jBPM and Activiti are powerful on-premise BPM stacks that are used globally. Seeking a shift towards the cloud, I decided to leave the Activiti project late last year and start Effektif," Tom Baeyens, CEO of Effektif, explains.

Unlike many other BPM suites, Effektif targets the business user directly by allowing the implementation of people-centric business processes very quickly. Effektif combines the best of BPM and collaboration tools while leveraging existing email infrastructure, rather than replacing it. With its cloud-only approach and pay-per-use pricing, Effektif's SaaS based solution lowers the entry barrier to BPM automation and is suitable for both large and small processes.

"Using his expertise in mission-critical business operations technology, Tom has built two of the world's leading automation platforms. He is a widely recognized leader in the BPM space," Gero Decker, Co-CEO of Signavio, says. "We were looking for a cloud-based process automation framework to complement our product for some time. The combination of Effektif and Signavio now provides both small and large enterprises with a completely new way to automate their processes."

Signavio is investing €1.2m in Effektif to accelerate product development and establish sales operations worldwide. "It is not only the capital investment and modeling technology that makes Signavio's participation so compelling, but also their experience in building a high growth BPM company," Tom Baeyens says. Some of Signavio's HTML5 and user experience experts will join the Effektif team. "Their expertise in delivering a highly reliable and easy-to-use cloud (SaaS) platform for business users was also an important consideration. We are both thrilled about the opportunity to improve how work is done, one process at a time."

Red Hat, jBPM and JBoss are registered trademarks of Red Hat, Inc.
Activiti and Alfresco are registered trademarks of Alfresco Software, Inc.
All other trademarks are the property of their respective owners.

About Effektif Effektif was founded by Tom Baeyens in Belgium in December 2012. The company provides a BPM solution in the cloud that allows business users to implement their processes in minutes. As part of the Signavio investment, Effektif relocated to Berlin, Germany and Torben Schreiter, Co-CEO of Signavio, joined Effektif's board of directors. www.effektif.com About Signavio Signavio is a Berlin and Silicon Valley-based cloud provider in the BPM space. Founded in 2009, the company's 40 employees serve more than 400 customers worldwide. The Signavio Process Editor is a collaborative business process modeling tool that makes it easy to get all stakeholders involved in process design and improvement. With innovative products such as QuickModel, Signavio is a recognized leader and award-winning software provider. www.signavio.com Contact: Katharina Clauberg Head of Communications Signavio [email protected] 0049 (30) 488 17 250

SOURCE Signavio