CHICAGO, April 14, 2015 /PRNewswire/ -- EGO Power+, the first complete line of cordless outdoor power equipment that performs equal to or better than traditional gas powered lawn equipment, is launching a new integrated advertising campaign that artfully shows the link between EGO's advanced technology and the unprecedented power delivered by EGO Power+ battery-powered lawn equipment. The EGO Power+ campaign, imagined by Chicago-based The Escape Pod, starts this week and intends to spark interest nationally among homeowners ready to progress beyond environmentally harmful gas powered equipment. EGO Power+ equipment is available exclusively at The Home Depot.
"These ads do a great job of depicting the advanced technology that makes our products unique, practical and desirable," said Joe Turoff, vice president of sales and marketing at Chervon. "We are confident that homeowners will quickly see the immense value in our battery powered equipment over traditional gas powered equipment."
The Escape Pod, a full-service advertising agency in Chicago, was tapped to create a new image campaign for EGO Power+, bringing new meaning to the company's tagline, "Power Beyond Belief". The integrated campaign includes broadcast, digital, social, experiential and collateral elements.
"We're very happy with the work and feel it delivers the key difference between EGO Power+ and traditional lawn equipment," said Vinny Warren, creative director for The Escape Pod. "The advanced technology of EGO's Arc-Lithium battery is genuinely a game changer for this industry. Our audience will get that battery power is fundamentally better than gas power but now they'll also start to understand that battery power does not need to mean less power."
The EGO product line, lawnmower, trimmers, blower and chainsaw all use a unique, advanced technology lithium-ion battery platform to deliver long-lasting, quick-charging, clean-energy power. Where traditional battery powered outdoor equipment fell short in delivering performance comparable to gas powered equipment, the patent-pending EGO battery rivals or exceeds gas models in performance, while eliminating the harmful aspects of gas-fueled equipment.
About EGO Power+
The EGO brand of cordless outdoor power equipment delivers POWER BEYOND BELIEF and is the brainchild of Chervon, one of the world's largest manufacturers of electric power tools and related products. For the past 20 years, Chervon has specialized in researching, developing and manufacturing electric power tools for many of the largest professional brands. The company's philosophy— to build a better world by building better tools— has earned a reputation for quality and innovation. Notable achievements include introducing the first ever power tool equipped with a laser guideline, leading the laser level and digital level markets, lithium-ion power tools and, most recently, the launch of EGO. Chervon is a global operation with locations in the U.S., Canada, Europe, Australia and Asia. For more information, visit www.EGOPOWERPLUS.com.
About The Escape Pod
Chicago-based The Escape Pod, founded in 2007, is a creative powerhouse known for delivering result-generating marketing and advertising for clients such as Mondelez Wheat Thins, Toys "R" Us, Can-Am Sypder, Whole Foods and OfficeMax. Mondelez CMO Dana Anderson says, "Above all, The Escape Pod brings fresh ideas that move business."
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SOURCE EGO Power+