NEW YORK, April 4, 2016 /PRNewswire-USNewswire/ -- For the month of April, a Stand Up To Cancer (SU2C) window display at Rockefeller Plaza will encourage almost 250,000 passers-by per day to take action in the fight against cancer. Featuring Academy Award-Winner Eddie Redmayne, the display is adapted from a public service announcement (PSA) by Stand Up To Cancer, a program of the Entertainment Industry Foundation (EIF), a 501 (c)(3) organization, that raises funds to accelerate progress in cancer research, getting new therapies to patients quickly and saving lives now.
The SU2C display shows Redmayne running head-on toward the viewer in the visual style of an action film, while bold text reiterates the fact that more than 1,600 people in the US die each day from cancer. That sobering statistic and the dynamic image together convey the urgency of getting new, more effective therapies to patients who desperately need them. SU2C facilitates collaboration by "Dream Teams" of leading scientists who work together to translate advances in the laboratory into new treatments for patients at an accelerated pace. Since Stand Up To Cancer was launched in 2008, more than 1,100 scientists from over 130 institutions around the world have collaborated through SU2C.
"This is an incredibly promising moment in cancer research, but we risk losing that momentum if we don't act now to support the scientists on the front lines of this fight and their life-saving work," said EIF President and SU2C Co-founder Lisa Paulsen. "We're so grateful to EHE International for the opportunity to share that message with the millions of people who will pass by this display."
"EHE International is proud to be a longtime supporter of Stand Up To Cancer's impressive campaign," said Deborah McKeever, president of EHE International.
The window space at 10 Rockefeller Plaza, donated by EHE International, will house the display throughout the month of April. The display was created as part of SU2C's Act Now, Save Lives, Stand Up To Cancer campaign, an exclusive short film and set of photographs shot by renowned photographer and film director, Greg Williams. The campaign features Eva Mendes, Tom Hardy, Idris Elba, Benedict Cumberbatch and Michelle Dockery, among others, in addition to Redmayne.
About Stand Up To Cancer
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C's scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, Ellen Ziffren, and Kathleen Lobb. The late co-founder Laura Ziskin executive produced Stand Up To Cancer's Sept. 5, 2008, and Sept. 10, 2010, broadcasts. Lisa Paulsen and Pam Williams were executive producers, and the other CFA members were co-producers, of the 2014 telecast. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C's president since 2011.
For more information on Stand Up To Cancer, visit www.standup2cancer.org.
About EHE International
Since 1913, EHE International has been dedicated to helping organizations improve health care, reduce costs and manage risks. Its Centers of Excellence in Preventive Healthcare protocols are specifically designed for early detection of preventable disease and associated risk factors. The exam is supported by a full year of post-exam management and care coordination that includes personal health coaching, in-network physician referrals, patient engagement and resources to support population health management. EHE International is the only preventive healthcare program available nationally. Its clinically based educational and social-engagement platforms are the preferred choice among America's leading employers. EHE provides each client with free, HIPAA-compliant access to the health outcomes data it collects. Through our independent research advisory board, EHE provides analytical benchmark data that helps employers gauge the overall health status and culture of their organizations. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, NY 10020; call 212.332.3700; or visit www.eheintl.com.
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SOURCE Entertainment Industry Foundation