NEW YORK, Dec. 6, 2010 /PRNewswire/ -- The Imus Ranch for Kids with Cancer (http://www.imus.com/imus-ranch/) will come to New York courtesy of The Meredith Corporation, in an EHE International window display at Rockefeller Plaza for the month of December. The western cattle ranch, that has hosted over a thousand kids suffering from cancer and other serious blood disorders, will be featured in a display designed for the holidays by Meredith's chief design team. Cowboy boots, hats, saddles and lassoes complete with a Cactus Christmas tree will be prominently featured to replicate the actual Ranch in New Mexico and give the public a reminder to donate to the cause.
The window, located at 10 Rockefeller Plaza, will be on display for the public from December 6th, 2010 until January 3rd, 2011.
"EHE International is pleased to offer the Imus Ranch for Kids with Cancer this window in order to raise awareness of the life-changing Imus Ranch that helps so many kids each year," said Deborah McKeever, EHE International President.
"The Imus Ranch is truly a special place where we are able to change kids' lives forever," said Deirdre Imus, co-founder of the Imus Ranch for Kids with Cancer. "We are extremely grateful to Meredith for designing the fantastic western themed window display and to EHE International for presenting us with this wonderful opportunity to raise awareness of the Ranch and its mission this holiday season."
"As a media company that speaks to millions of moms and parents, we truly appreciate the enormous contribution of the Imus Ranch in raising awareness and helping families dealing with childhood cancer," says Nancy Weber, Chief Marketing Officer, Meredith Corporation. "We were honored to be asked to share our creative talents in helping them spread their message."
The Imus Ranch is an authentic working cattle ranch near Ribera, New Mexico, fifty miles northeast of Santa Fe. Founded by Don Imus and Deirdre Imus in 1998, the ranch was conceived and designed with the sole purpose of providing the experience of the great American cowboy to children suffering from cancer or serious blood disorders, and children who've lost brothers and sisters to Sudden Infant Death Syndrome.
The objectives of the Ranch are to encourage a sense of achievement, responsibility and self-esteem, and to instill pride and restore dignity to these children as they become aware of just how much they are able to accomplish. Many have become convinced that because they are sick they are not normal. At the Imus Ranch they quickly discover that they can do anything any other kid can do.
The Imus Ranch is totally and completely environmentally pure. Kids maintain an organic vegetarian diet and all ranch cleaning agents are non-toxic, biodegradable, naturally derived materials that are free of all known or suspected carcinogenic substances. In addition, no pesticides or synthetic chemicals of any kind are used in gardening, farming, or infrastructure and plant maintenance.
About Meredith Corporation
Meredith Corporation (NYSE :MDP ; www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More and American Baby – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile and video – to give consumers content they desire and to deliver the messages of its marketing partners. Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith has significantly added to its capabilities in this area through the acquisition of cutting-edge companies in areas such as digital, mobile, word-of-mouth, social and database marketing.
About EHE International
Since 1913, EHE International has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry leading educational and social engagement platforms. The company is well-known for its corporate-sponsored employee benefit, "EHE & Me," a patient-centered approach to preventive care and life-style management programs specifically designed for integration into self-funded employer-sponsored medical plans.
For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3705; www.EHEandMe.com.
SOURCE Imus Ranch