EHE International Launches 10th Annual Red Dress Campaign To Promote Heart Health for Women

Rockefeller Center Red Dress photo shoot window display, seen by more than 100,000 people per day, draws attention to heart disease, the number one killer of women.

Feb 01, 2013, 09:00 ET from EHE International

NEW YORK, Feb. 1, 2013 /PRNewswire/ -- EHE International, the nationally recognized leader in preventive healthcare and annual physical exams for the last 100 years, today unveiled its 10th annual Red Dress photo and window display at 10 Rockefeller Center.  The Red Dress Campaign and window display draws attention to the number one killer of women, heart disease.

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"It is with great pride that EHE International unveils its 10th annual Red Dress photo and window display in an effort to raise awareness for heart disease in women," said Deborah McKeever, president of EHE International.

"One in three women die from heart disease. Heart disease continues to be the number one killer of women, claiming nearly eight times as many lives as breast cancer. Yet, most women do not know this fact and go without potentially life-saving cardiovascular tests that provide early detection. This is a trend we have to change." 

Twenty-nine EHE International employees participated in this year's Red Dress photo shoot.  Making a dramatic visual statement in the heart of New York, each lady is adorned in a beautiful red evening gown that symbolizes the importance of maintaining a healthy heart. All 29 women are official EHE ambassadors who understand their own personal risks for heart disease -- a chronic disease -- and the importance of annual examinations complemented by age- and health- appropriate screening tests and education. EHE is the only company in the United States to offer this comprehensive service to its staff.

The window display featuring the official 2013 EHE International Red Dress photograph and other National Wear Red Day features is located at 10 Rockefeller Center in New York City throughout the month of February. More than 100,000 people pass by the window each month.

Feb. 1 is designated as National Wear Red Day®. The day promotes wearing red as a symbol, and provides an opportunity for everyone to unite in a life-saving awareness movement by wearing red. 

To learn more about EHE's efforts to educate the public about heart disease, America's number one killer, please contact Victoria Yu at (703) 994-4943 or

About EHE International

For 100 years, since 1913, EHE International has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for early detection of preventable disease and associated risk factors, supported by robust personal coaching and health management tools and resources. EHE International is the oldest and largest preventive medicine specialist and its clinically based educational and social engagement platforms are the preferred choice among America's leading employers. For more information, visit

SOURCE EHE International