EHE International Supports Stand Up To Cancer with Rockefeller Center Window Display

Image Pays Tribute to the Men and Women Working Each Day in the Fight Against Cancer 

NEW YORK, Aug. 1, 2011 /PRNewswire-USNewswire/ -- Actor Jimmy Smits appears in a Stand Up To Cancer (SU2C) window display at Rockefeller Plaza this month that honors the men and women involved in the fight against cancer, conveying the critical role collaboration plays in their efforts. Donated by EHE International, the window at 10 Rockefeller Plaza will house the display until the end of August.

Adapted from a Stand Up To Cancer PSA campaign with GlaxoSmithKline, the display features Smits surrounded by actual doctors, nurses, survivors, caregivers and patient advocates who are serving on the front line of the fight against the disease every day. The display's message, "When we all stand up, cancer will stand down," emphasizes the importance of collaboration -- a core component of the Stand Up To Cancer movement.

"Through this display, we want to illustrate how each and every one of us can play a role in the effort to end cancer," said Kathleen Lobb, co-founder of Stand Up To Cancer, "and encourage everyone to stand up with us."

Cancer will take the lives of over 570,000 Americans this year and over 8 million people worldwide. One in two men and one in three women in the U.S. will be diagnosed with cancer in their lifetimes.

Stand Up To Cancer's innovative approach to funding research brings together scientists from leading institutions across the country and internationally to work together, accelerating the discovery of new therapies for cancer patients and advancing efforts in cancer prevention research. Stand Up To Cancer also awards Innovative Research Grants to individual investigators pursuing high-risk, potentially high-reward cancer research. Currently, 355 scientists from 55 institutions are involved in SU2C-funded research projects.

Stand Up To Cancer produced two "roadblock" televised fundraising events in 2008 and 2010. The second telecast aired on NBC, ABC, CBS and FOX, as well as fourteen cable channels, and was viewed in more than 195 countries.

"EHE International is pleased to offer the window to Stand Up To Cancer to help raise public awareness in support of one cause: finding a cure for cancer. We all hope to educate people about this complicated disease, and about the work Stand Up To Cancer is doing to find a cure. We encourage everyone to educate themselves about the disease, and recognize and act on any warning signs or symptoms of cancer they might be experiencing," said Deborah McKeever, President of EHE International.

About Stand Up To Cancer

Stand Up To Cancer (SU2C)—a program of the Entertainment Industry Foundation, a charitable organization of the film and television businesses—raises funds to accelerate groundbreaking cancer research that can get new therapies to patients quickly and save lives. Established in 2008 by a group of media, entertainment and philanthropic leaders, SU2C utilizes the resources of those industries in unique ways to create awareness and build broad public support for this effort.

Major League Baseball is Stand Up To Cancer's founding donor, and Sidney Kimmel, the country's largest individual supporter of cancer research, pledged $25 million during the 2008 telecast. In addition to GlaxoSmithKline, major SU2C supporters include Amgen, Bloomberg Philanthropies, Cancer Treatment Centers of America (CTCA), Comcast, Inter-American Development Bank (IDB), The Annenberg Foundation, Alliance for Global Good, MasterCard, Milken Family Foundation, Philips Electronics, Pfizer, Steve Tisch, The Island Def Jam Music Group, and many others.

For more information, go to www.standup2cancer.org.

About EHE International
Since 1913, EHE International has been the recognized leader in preventive medicine.  Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry leading educational and social engagement platforms.  The company is well-known for its corporate-sponsored employee benefit and its patient-centered approach to preventive care and life-style management programs specifically designed for integration into self-funded employer-sponsored medical plans.

For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3705; www.EHEandMe.com. 

SOURCE Entertainment Industry Foundation