Einstein Bros. Bagels Drops a New Country Hit and Sets Out to Top Charts with First Original Song

Introducing the Country Bagels & Gravy Egg Sandwich: A sandwich so good, they wrote a song about it.

DENVER, Feb. 26, 2025 /PRNewswire/ -- From Bagels to Bangers! Einstein Bros.® Bagels is proud to announce the launch of their newest breakfast creation, the Country Bagels & Gravy Egg Sandwich, available now for a limited time at bakeries nationwide. With the egg sandwich debut, the brand drops its first-ever original, dare we say chart-topping, single and music video, "Forget the Fork." When breakfast is this good, it deserves its own anthem.

Starring the new Country Bagels & Gravy Egg Sandwich, the country ballad showcases the struggle biscuits & gravy presents in our busy lifestyles and the hope that the new Country Bagels & Gravy Egg Sandwich brings. With the new sandwich, now breakfast fans can conveniently take the flavors of biscuits & gravy on the go. 

Move over Nashville
It's a story for the ages: chefs make sandwich, everyone loves sandwich, brand hires comedy team to write ode to sandwich, complete with fully produced music video and plush human-sized bagel costume. Einstein Bros. spared no expense in making their dream of becoming country music's next big thing come true. The sandwich is just that good.

"Forget the Fork" is available to stream on Spotify, along with curated playlists to set the Country Bagels & Gravy-eatin' mood. Full music video can be found on the brand's website.

Watch out CMAs, Einstein Bros. has entered the chat.

Behind the Breakfast
Available in bakeries nationwide starting today, the Country Bagels & Gravy Egg Sandwich delivers all the comforting flavors of biscuits & gravy, on the go. No fork required!

This Southern-inspired breakfast sandwich starts with a fresh-baked Country Sausage Gourmet Bagel, layered with fresh-cracked eggs, crispy bacon, savory pork sausage, melted cheddar cheese, and a shmear of Country Pepper Cream Cheese to give it gravy-like goodness.

"We wanted to bring the nostalgic, comforting flavors of biscuits & gravy to a sandwich that our guests could enjoy anytime, anywhere," said Chad Thompson, Head of Culinary Innovation at Einstein Bros. Bagels. "We also wanted to elevate the classic dish, so we added eggs and bacon, and of course the new fresh-baked Country Sausage Gourmet Bagel that takes it to the next level."

The Country Biscuit & Gravy Egg Sandwich will be available for a limited time at all Einstein Bros. Bagels locations nationwide. Guests can stop by their local bakery, order online, or use the Einstein Bros. Bagels app for easy pickup.

The sandwich tastes best while enjoying the savory sounds of "Forget the Fork."

Behind the Music
It started as a simple idea: breakfast should be easy, portable, and preferably not require utensils - no mess, no stress. But that idea quickly spiraled into something much bigger—a country music masterpiece. One fateful morning, between bites of a sausage and gravy bagel, inspiration struck. "What if," one brave marketer dared to ask, "we wrote a song about this sandwich?" And so, with reckless ambition and an insatiable hunger, Einstein Bros. Bagels embarked on their most unexpected journey yet—into the world of country music.

Enter comedy duo Avery Pearson and Jeremiah Watkins of Thousand Percent Productions. With a healthy mix of country twang, tongue-in-cheek humor, and an undeniable love for breakfast, they crafted "Forget the Fork," a song so catchy it could make a bagel blush. Backed by a high-production music video featuring a human-sized bagel suit, cowboy hats galore, and enough Southern charm to make any country superstar proud, Einstein Bros. set out to conquer not just breakfast, but the Billboard charts.

Whether this is the beginning of a Grammy-winning career or a one-hit breakfast wonder remains to be seen. But one thing's for sure—the Country Bagels & Gravy Egg Sandwich has a song, and it's a certified bagel banger.

Einstein Bros. Bagels invites fans to share their own "Country Bagel Moments" on social media using the hashtag #ForgetTheFork, with a chance to be featured in future content.

For more information about Country Bagels & Gravy Egg Sandwich and to see the full line-up of egg sandwiches, visit Einstein Bros. Bagels or for the latest updates and promotions follow Einstein Bros. Bagels on social.

Einstein Bros. Bagels locations here.

Media Kit here.

About Einstein Bros.^® Bagels
Einstein Bros.^® Bagels is a neighborhood bakery known for endless combinations of fresh-baked bagels and premium double-whipped cream cheese. Also serving a variety of breakfast sandwiches, lunch sandwiches, coffee, espresso, sweets and catering, Einstein Bros. Bagels has more than 680 locations throughout the United States. Einstein Bros. Bagels is part of Panera Brands, one of the nation's largest fast-casual restaurant companies, comprised of Panera Bread^®, Caribou Coffee® and Einstein Bros. Bagels. To learn more, visit www.einsteinbros.com.

About Thousand Percent Productions
Thousand Percent is a Los Angeles-based production company founded by Avery Pearson and Jeremiah Watkins. Combining extensive experience in entertainment with a sharp comedic edge, the company specializes in creating commercials, specials, and original content. From ideation to execution, Thousand Percent is a one-stop shop for bringing bold, creative visions to life. Check out their impressive client roster and collaborators at www.thousand-percent.com for more details.

Website: www.thousand-percent.com

Instagram: @thousandpercentproductions

MEDIA CONTACT
Sara Schiffer + Madeleine Nasch
Proof PR
[email protected] 

SOURCE Einstein Bros. Bagels