DENVER, May 4, 2017 /PRNewswire/ -- Paging all bagel lovers! Einstein Bros.® Bagels today announced the launch of its Boosted Bagels, the brand's newest and most innovative line of bagels. The inaugural Boosted Bagels menu features three flavor-packed offerings – the espresso-infused Espresso Buzz Bagel; the sweet, oat-topped Cherry Chia Bagel and the mouth-watering Savory Parm Bagel. Each of the tasty new bagels contain beneficial vitamins and functional ingredients that help guests kick-start their day.
To celebrate the launch of Boosted Bagels, Einstein Bros.® Bagels will honor a profession that works tirelessly, is often underappreciated and could use some buzz – nurses! In recognition of National Nurses Week, Einstein Bros.® Bagels is giving a FREE Espresso Buzz bagel and shmear to any nurse who stops by a participating Einstein Bros.® Bagels location on Thursday, May 11, 2017, wearing his or her scrubs or showing ID.
"When the launch of Boosted Bagels coincided with National Nurses Week, we knew it was a perfect opportunity to thank a group of people who give others a boost when they need it most," says Kerry Coyne, Einstein Bros.® Bagels SVP of Marketing, R&D, and Catering. "We hope the nation's nearly four million nurses take us up on our offer for a free Espresso Buzz Bagel and shmear to jumpstart their day or give them a boost after a long night on the job."
As part of the National Nurses Week campaign, Einstein Bros.® Bagels is encouraging nurses to share their story about how the Espresso Buzz Bagel is helping them get through their day with the hashtag #NurseTheBuzz. Those outside the nursing profession are encouraged to show their appreciation for nurses by sharing a thank you message for a nurse who made a difference at www.nursethebuzz.com or on Twitter or Instagram with the hashtag #NurseTheBuzzSweepstakes. Fans submitting messages will be rewarded with a coupon for a free Boosted Bagel and shmear with purchase and will be entered for a chance to win one free bagel with shmear from Einstein Bros.® Bagels each week for a year.
Not only are the newest offerings packed with flavor, they are also rich in added nutrients that provide guests with a healthy boost:
Espresso Buzz Bagel – boosted with 32mg of caffeine and 13g of protein
Cherry Chia Bagel – boosted with 300mg of omega-3 ALA and 12g of protein
Savory Parm Bagel – boosted with iron, B1, B2 and 12g of protein
Einstein Bros.® Bagels will also offer delicious egg sandwiches featuring ingredients that perfectly highlight the flavor of each Boosted Bagel:
Espresso Buzz Bagel& Bacon Sandwich – featuring thick-cut, brown sugar bacon, cage-free eggs, cheddar cheese and butter on an Espresso Buzz Bagel
Cherry Chia Ham & Swiss Sandwich – featuring smoked ham, cage-free eggs, Swiss cheese and butter on a Cherry Chia bagel
Hot Parm& Bacon Sandwich – featuring thick-cut bacon, cage-free eggs and hot parmesan Shmear on a Savory Parm Bagel
For more information on Boosted Bagels visit any of Einstein Bros.® Bagels' over 700 locations nationwide or www.EinsteinBros.com.
About Einstein Noah Restaurant Group, Inc.
Einstein Bros.® Bagels is part of the Einstein Noah Restaurant Group, Inc. family, a leading quick-casual company also known for the Noah's New York Bagels® and Manhattan Bagel® brands. Einstein Bros.® Bagels is a neighborhood bagelry that's always cooking up a new way to bagel. Known for its fresh-baked bagels available in a variety of flavors and signature double-whipped shmears, Einstein Bros.® Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. Einstein Bros.® Bagels is proud to be the largest bagel retail company in America with more than 700 locations in 40 states and the District of Columbia. To learn more, visit www.EinsteinBros.com.