MIAMI, March 28, 2011 /PRNewswire/ -- The Hispanic Milk Mustache campaign proudly announces its Ejemplo de Amor contest and sweepstakes! Being a role model inherently has a lot of rewards, and this Mother's Day got milk? wants to reward one role model mom by taking her to walk the red carpet next to a Milk Mustache celebrity at the People en Espanol's 50 Most Beautiful Party in New York.
Moms have the strongest influence on their daughters' eating habits, physical activity, dieting behaviors, body image and self-esteem. And at a time when nine out of 10 people living in the United States fall short of key nutrients in their diets, it is imperative that Hispanic moms lead by example when it comes to establishing healthy habits. It is as easy as remembering to pour one more serving of lowfat milk for herself and her family; milk offers nine essential nutrients and is the single greatest source of calcium, vitamin D and potassium in the Hispanic diet. Studies show that moms who drink milk are more likely to have daughters that drink milk. Pouring one more serving of milk a day for themselves and their families is an easy way to ensure everyone is getting nutrients they need and setting a lifelong habit of drinking milk.
Role model moms can register and nominate themselves for the Ejemplo de Amor contest at www.eligeleche.com between March 27th and April 24th. They can also enter for a chance to win other great prizes every week!
About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.eligeleche.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.
SOURCE Milk Processor Education Program