Eko and Warner Music Group Launch "The Creator Incubator" Series of Interactive Videos

NEW YORK, Nov. 30, 2018 /PRNewswire/ -- Eko, in partnership with Warner Music Group, debuts "The Creator Incubator," a series of ten interactive pilot episodes made by emerging filmmakers at the forefront of new ways of storytelling. Premiering today, these episodes are available to watch for free on HelloEko.com and via the Eko Presents app on the App Store and Google Play. 

Last year, a diverse group of creators was selected from all over the country. They were talented, passionate, and all shared a goal of pushing the boundaries of modern storytelling. With interactive video guidance from Eko, and production support from top digital production partners including Fine Brothers Entertainment, Virgin Produced, Adaptive Studios, and New Form Entertainment.  The 10 pilots span a variety of genres, tones, and most importantly, different ways the viewers can interact with the content.

The perspective and opportunities for audience interaction is unique to each pilot, for example,

• "A WEEK IN THE LIFE OF MILLY" introduces us to Milly, a sardonic former child prodigy who reluctantly turns to self-help books to fix her problems -- with the viewer choosing which self-help clichés she follows throughout the story.
• In "I'M F.I.N.E," the audience decides how the struggling Ava will try to numb her pain as she finally confronts her demons - from self-medication, to her affair with her married boss, to her damaged relationship with her best friend.
• In "SIDEPIECE," after her best friend goes missing, Sophie discovers her friend was online dating and decides one of her dates must have the answers to her disappearance. The audience plays as Sophie, as she retraces her friend's dating history to try and solve the mystery.
• "TRUE STORY" follows Mary as she slowly starts to discover that she just might be the star of a TV show. In it, you play as the producers manipulating the world around her to make sure she doesn't find out.

"Our relationship with technology and storytelling is constantly evolving," said Chloé Aktas, creator of "UNCOUPLED."  "We have more freedom in what and when we view stories. It makes so much sense to explore new opportunities for immersive storytelling."

"Creativity exists everywhere, in forms we haven't started capturing yet," said Yoni Bloch, co-founder and CEO of Eko. "When we empower creators with all these different perspectives, we end up with a range of incredible works that wouldn't exist without interactive storytelling,"

The titles of these pilots and the creators behind them are:

• "On The Way Home" - Creator: Gil Taveras and Christian Nolan Jones
• "A Week In The Life Of Milly" -Creator: Dave Marmor, Produced by:Virgin Produced
• "What's Good" - Creator: Jordan Fish
• "I'm Here" - Creator: Julia Bales, Produced by: Adaptive Studios
• "The Art Of Hospitality" - Creators: Pinar Yorgancioglu and Gregorio Franchetti
• "I'M F.I.N.E." - Creator: Mishki Vaccaro, Produced by: New Form Entertainment
• "Stage Directions" - Creators: Cook St Productions
• "True Story" - Creator: Fine Bros. Entertainment
• "Uncoupled" - Creator: Chloe Aktas, Produced by: Adaptive Studios
• "Sidepiece" - Creator; Michelle Markowitz, Produced by: Virgin Produced

More information on the pilots and the creators can be found at https://goeko.co/TheCreatorIncubator. Warner Music Group and Eko have a multi-year partnership to champion new storytelling formats and explore novel approaches for audience engagement. In addition to this new pilot bundle, Eko continues to support all emerging creators with Eko Studio, a powerful and free online tool they can use to make premium interactive content.

Media Contact:
Gentry Henry
415-955-8500
[email protected]

SOURCE Eko

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