Ektron & HubSpot Team Up

NASHUA, N.H. and CAMBRIDGE, Mass., Aug. 8, 2012 /PRNewswire/ -- Ektron, a leading provider of web content management and digital experience management software, and HubSpot, the world's only all-in-one marketing software, today announced that they have entered into a strategic partnership.  The new partnership encompasses product integration and joint sales and marketing.

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"The HubSpot-Ektron Digital Experience Management solution is an important step towards our 'segments of one' vision for the future of marketing.  Inbound marketing integrated with back-end data enables a personalized marketing experience that converts much more effectively, the way Amazon customizes itself for every user's every visit," Brian Halligan, CEO and co-Founder, HubSpot.

Click to tweet: Breaking: @Ektron and @HubSpot to deliver new Digital Experience Management Solution #DXM http://ow.ly/cDwHT

Powered by a combination of HubSpot and Ektron products, the new Ektron Digital Experience Management solution helps marketers:

• Acquire more customers—Help prospects find you online through improved organic search rankings.
• Deliver relevant marketing programs— Target the right message to the right customer at the best moment of opportunity to drive action.
• Integrate digital marketing channels— Market consistently across every digital channel – websites, landing pages, emails, social networks, and more.
• Analyze and optimize the performance of marketing campaigns through built-in actionable marketing analytics and website optimization.

"Ektron is thrilled to be entering a strategic alliance with HubSpot, a company we greatly admire.  HubSpot changed the rules of marketing, helping its customers create marketing that people love," said Ektron CEO and founder, Bill Rogers.  "Through this partnership, and the Digital Experience Management solution we're able to build on HubSpot's new API, we'll provide the best of HubSpot and Ektron to our joint customers."

More Information:

• Webinar: The 3 Big "Be's" of Digital Customer Experience
• How to Make Customer Experience the Heart of Your Internet Marketing Strategy

About Ektron
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Dell, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.

About HubSpot
HubSpot all-in-one marketing software helps more than 7,000 companies in 46 countries attract more visitors to their websites, convert more of those visitors to leads and drive customer growth. Website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media marketing are among the 25+ integrated tools that make up this end-to-end marketing software. HubSpot is also the developer of the popular marketing analysis tool, MarketingGrader.com, which grades the marketing efforts of over 250,000 companies a month.  In the last year, HubSpot has been named the second fastest growing software company by the Inc. 500, one of the 20 most promising companies in America by Forbes, and the eighth fastest growing technology company in the world by the Deloitte Fast 500. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at http://www.HubSpot.com.

SOURCE Ektron