Ektron and Tealium Partner to Help Organizations Boost Marketing Campaign Performance

NASHUA, N.H., Oct. 15, 2013 /PRNewswire/ -- Ektron, the CMS that helps organizations get the best ROI on their website investment, today announced a strategic partnership with Tealium, the leader in enterprise tag management and digital data distribution. As part of the agreement, Tealium iQ will be integrated with Ektron so that organizations can better manage their multi-channel marketing campaigns, while ensuring optimal web site performance.

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Ektron and Tealium will work together to develop an Ektron connector for Tealium iQ.  Ektron provides connectors for other leading enterprise and marketing applications, including SharePoint, Marketo, Salesforce, HubSpot, Eloqua, Microsoft, Google Analytics and many more. Ektron connectors provide simple configuration with no coding and help organizations reduce their development and integration costs, while freeing up IT resources and allowing marketers to realize more value from their website.

"Integrating our solution with a product like Ektron, a CMS designed for marketers to get more value from their website, will give their customers unparalleled agility and tremendous freedom to execute critical marketing campaigns and drive optimized results," said Ali Behnam, Tealium President and Co-Founder. "Tag management has dramatically changed how marketers deploy and manage their digital marketing solutions, and is evolving to play a crucial role in helping organizations solve their big data challenges at the source."

"Many Ektron customers have the problem of managing multiple digital marketing tags within their website," said Ektron CEO and Founder, Bill Rogers. "Through this partnership with Tealium, Ektron customers will improve their marketing, reduce costs, improve website performance and enhance privacy compliance."

The Ektron 9 CMS empowers marketers to connect, engage, acquire and retain customers across the Web and in the Cloud. With Ektron 9 marketers can:

• Improve connections with their audience through experiences optimized for smartphones, tablets and desktops
• Increase visitor engagement with targeted, relevant content
• Enhance customer acquisition and retention by making it easy for visitors to find the information they want

Tealium iQ lets companies manage digital marketing tags, including analytics, advertising, affiliate, PPC search, among others without additional support from IT via a single universal tag. Tealium iQ has a point-and-click interface that allows marketers to add, edit or remove any digital marketing vendor tag within minutes. Tealium DataCloud, the company's robust digital data distribution suite enables marketers to see website visitor interactions in real-time, create audience segments and profiles and then take action on that data through customized marketing campaigns.

About Ektron

Ektron Web Content Management software powers corporate websites, intranets, and social communities for thousands of customers across the world.  Ektron Digital Experience Management solutions let marketers connect, engage, acquire and retain customers across the Web and in the Cloud.  Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.

Ektron customers are leaders in financial services, hospitality, education, healthcare, media and entertainment, technology, non-profit, public sector and manufacturing and include brands such as Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft and NASDAQ. For more information: www.ektron.com.

SOURCE Ektron