NASHUA, N.H., April 17, 2014 /PRNewswire/ -- Content management and web experience management software provider Ektron today announced the finalists for its 2013-14 "Site of the Year" awards. The winning websites will be announced during Synergy 2014, the annual gathering of technology, business and marketing innovators, including representatives from Ektron's industry partners and its more than 3,800 customers worldwide. This year's event, focused on the Power of Innovation, takes place May 4-6th at the Westin Waterfront Hotel in Boston, MA.
The Ektron Site of the Year awards recognize the best Ektron website implementations for innovation, integration, intranet/portals, online marketing, visitor experience as well as an overall "standard of excellence" award for the Ektron website that best exemplifies the features of all five categories. The finalists include:
Innovation – Finalists in this category have combined innovation, ease of use and creative flair to engage their online audience via the Ektron platform.
Intranet/Portal – Finalists may be serving the entire organization and a variety of job roles through their Ektron-powered intranet or may be specialized portals, such as knowledge management portals for customer-facing employees.
Integration -- Integration of websites with other technologies, such as Salesforce.com, ExactTarget and SharePoint, has become increasingly important for helping organizations achieve business goals. These finalists led the pack in connecting Ektron with CRM, marketing automation and web analytics tools.
Online Marketing -- Finalists provide visitors with personalized experiences from the first time they come in contact with the website by using strategies such as personas, content targeting, social media and analytics.
Visitor Experience – Finalists are determined to deliver the best overall experience from the visitor's standpoint, no matter how their site is being accessed.
Ektron Web Content Management software powers corporate websites, intranets, and social communities for thousands of customers across the world. Ektron Digital Experience Management solutions let marketers connect, engage, acquire and retain customers across the Web and in the Cloud. Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.
Ektron customers are leaders in financial services, hospitality, education, healthcare, media and entertainment, technology, non-profit, public sector and manufacturing. For more information: www.ektron.com.