NASHUA, N.H., March 15, 2011 /PRNewswire/ -- Ektron, a provider of web content management, social software and marketing optimization solutions, today announced it will host a webinar, "Evolving Your Web Strategy in 2011." The session, taking place Thursday, March 17 at 1 p.m. EDT/10 a.m. PDT, will be moderated by Ektron's Vice President of Web Solutions, Tom Wentworth and will be presented by Stephen Powers, Principal Analyst, Forrester Research, and Brian Costello, Valassis Vice President and General Manager, Digital Media, RedPlum Network, redplum.com, save.com.
The web has evolved. Customer expectations have changed. New channels like mobile and social media have emerged. Yet for many companies, web content management (WCM) remains a simple web publishing tool when it could be so much more. The live webinar presented by Ektron will provide insights into the important business drivers of next generation web content management solutions.
"The rate at which information is exchanged over the web today is incalculable and it is important for any business looking to market their products and services to stay in the know," said Brian Costello, Valassis Vice President and General Manager, Digital Media, RedPlum Network, redplum.com, save.com. "We partnered with Ektron to ensure our web presence is top-notch and forward-thinking and now we're sharing our successes during what is sure to be an information-packed session."
Attendees will have the opportunity to:
- Understand the Forrester WCM maturity model, and the capabilities at each level.
- Discover why organizations are investing in next generation WCM, and the capabilities you should expect of your WCM in 2011.
- Learn how web content management has evolved from the management of content to the delivery of business outcomes like sales, registrations, leads and donations.
- Hear how Valassis, one of the nation's leading media and marketing services companies, enhanced their business strategy with Ektron.
"Web content management has evolved beyond its mid-nineties roots of publishing static information," said Tom Wentworth, Vice President of Web Solutions, Ektron. "Web sites must be interactive and act in real-time ensuring visitors get the personal touch they've come to expect. This webinar will discuss the WCM evolution and what capabilities enterprises need today, to be successful."
For more information and to register for this insightful webinar, please go to http://www.ektron.com/campaigns/webinars/forrester-evolving-web-strategy/.
By integrating web content management (WCM), marketing optimization and social software, Ektron's software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, National Health Services UK, Saint-Gobain, The Law Society and the University of Notre Dame. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au.