Ektron Enlisted by DirectBuy to Redesign Website as Key Part of Company Rebrand

NASHUA, N.H., March 17, 2014 /PRNewswire/ -- Ektron, the web content management solution that helps organizations get the best ROI on their website investment, announced today its role in the design and implementation of DirectBuy's new website, DirectBuy.com.

DirectBuy is a membership-based buying organization that enables customers to purchase from manufacturers and their authorized suppliers without hidden retail markup. Ektron implementation partner The C2 Group was engaged to build a fresh, responsive website to support the company's sales and marketing goals and to inspire members through inspirational content. 

"Ektron excels at helping brands upgrade their website's aesthetics and functionality in order to achieve business goals and enhance the user experience," said Bill Rogers, Ektron CEO. "Today's websites are a company's inbound marketing hub and the center of customer interaction. It is vital to a company's success to provide the best possible user experience that encourages visitors to stay and explore content regardless of the device being used."

The C2 Group designed the site to improve upon the sales process for DirectBuy and their customers and to help the company route higher quality leads to the right people in sales. To support these goals, DirectBuy implemented the following features:  

• A new layout that encourages members to spend more time on the site, exploring existing content and reviewing the many options available on DirectBuy.com
• The custom built Lifestyle Planner that helps members source inspiration for major events, from planning their next living room design, vacation or wedding, through a guided series of prompts and videos
• Prominent member testimonials that highlight membership and product benefits
• Responsive design to engage visitors across all devices and deliver an overall enhanced customer experience

"When we made the decision to overhaul DirectBuy.com we realized it was a chance to showcase our most powerful sales tool – our members' shopping experiences," said DirectBuy Chief Marketing Officer, Curt Hilliard. "We chose Ektron because they are a proven solution and are adept at creating engaging websites that drive business results."

The responsive design site uses Ektron 9.0 and the Ektron Marketing Optimization Suite. The Ektron Marketing Optimization Suite allows customers to rapidly test and target site content to optimize results and lead prospects into buying decisions. Ektron Marketing Optimization encompasses Content Targeting; A/B and Multivariate Testing; and Persona Management.

For more information on Ektron's suite of services, visit at http://www.ektron.com/Products .

About Ektron
Ektron Web Content Management software powers corporate websites, intranets, and social communities for thousands of customers across the world. Ektron Digital Experience Management solutions let marketers connect, engage, acquire and retain customers across the Web and in the Cloud. Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.

Ektron customers are leaders in financial services, hospitality, education, healthcare, media and entertainment, technology, non-profit, public sector and manufacturing and include brands such as Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft and NASDAQ. For more information: www.ektron.com.

SOURCE Ektron