NASHUA, N.H., Aug. 9, 2012 /PRNewswire/ -- "Get Found. Be Relevant. Be Consistent. Be Iterative." Those four calls-to-action have laid the foundation for the new Ektron Digital Experience Management solution, announced today by Ektron, a leading provider of web content management and digital experience management software. Delivering the optimal customer experience requires a new approach that allows marketers to find more customers, and consistently deliver the right content to the right user at the right time in the right channel, treating customers as a "segment of one."
In related news, Ektron and inbound marketing pioneer HubSpot have formed a strategic alliance to deliver the new Digital Experience Management solution (see "Ektron & HubSpot Team Up") Powered by a combination of HubSpot and Ektron products, the Ektron Digital Experience Management solution helps marketers:
- Acquire more customers—Help prospects find you online through improved organic search rankings.
- Deliver relevant marketing programs— Target the right message to the right customer at the best moment of opportunity to drive action.
- Integrate digital marketing channels— Market consistently across every digital channel – websites, landing pages, emails, social networks, and more.
- Analyze and optimize the performance of marketing campaigns through built-in actionable marketing analytics and website optimization.
"Everyone is tired of marketers interrupting their lives. It's time to change the way you market to your customers, and that means focusing on customer experience," said Ektron Chief Marketing Officer, Tom Wentworth. "To be successful at customer experience, companies and brands need to deliver compelling and engaging experiences across a myriad of channels. But managing and delivering digital experiences has become increasingly complex. That's the challenge Ektron's Digital Experience Management solution solves. By partnering with HubSpot, we'll provide the best of HubSpot and Ektron to our joint customers."
The new Digital Experience Management Solution is powered by the Ektron Digital Experience Hub and a new HubSpot connector. The new connector uses HubSpot's extensive API to create a bi-directional integration between Ektron and HubSpot. The HubSpot connector will be available in late August.
- Webinar: The 3 Big "Be's" of Digital Customer Experience
- How to Make Customer Experience the Heart of Your Internet Marketing Strategy
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Dell, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.