NASHUA, N.H., Sept. 11, 2012 /PRNewswire/ -- Ektron today announced it has been positioned by Gartner, Inc. in the Leaders Quadrant of the 2012 "Magic Quadrant for Web Content Management" research report.
According to Gartner, three trends have altered the Web content management market since 2011: social media, mobile computing, and the inclusion of WCM in more comprehensive solutions oriented toward online channel optimization. Buyers are looking for different capabilities and are changing how they buy Web content management products.
"Web content management is a critical component of a highly successful digital marketing strategy," said Bill Rogers, Ektron's Founder and CEO. "We believe the recognition of Ektron as a Leader in Web content management illustrates Ektron's commitment to building innovative solutions for digital marketers who strive to drive results and improve the customer experience."
Gartner bases its evaluation on the "ability to execute" and "completeness of vision." Ability to execute measures how well a company sells and supports its WCM products and services globally. Completeness of vision focuses on the vendor's potential and points to its future likelihood of success.
According to Gartner, companies that are placed in the "Leaders" quadrant should "drive market transformation." Leaders have the highest combined scores for ability to execute and completeness of vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of Online Channel Optimization. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can: demonstrate enterprise deployments, offer integration with other business applications and content repositories, and provide a vertical-process or horizontal-solution focus.
About the Magic Quadrant Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Ektron: Ektron solutions for Web Content Management and Digital Experience Management help companies deliver customer experiences to their audiences through digital channels by using content to engage consumers and drive business outcomes. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Dell, Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com.