Ektron Session at ExactTarget Marketing Cloud Connections Will Show Marketers How to Easily Create and Manage High-Impact Inbound and Outbound Campaigns

NASHUA, N.H., Sept. 16, 2014 /PRNewswire/ -- Ektron Senior Vice President of Knowledge Services, Nate Treloar, and Lori Wizdo, Principal Analyst serving Customer Insights Professionals at Forrester Research, will co-chair a session on enhancing inbound and outbound marketing through targeted content at the ExactTarget Marketing Cloud Connections conference on Wednesday, September 24, 2014 in Indianapolis, IN.

Session:

Transform Inbound and Outbound Marketing with Targeted Content

Discover an approach that seamlessly integrates content marketing with the ExactTarget Marketing Cloud in a way that drives new audiences and new customers. You'll learn how marketing campaigns can be constructed to orchestrate delivery of targeted content through outbound channels while leveraging contextually targeted content to attract and engage anonymous, first-time visitors.

Presenters:

Nate Treloar, Ektron Senior Vice President of Knowledge Services, is responsible for Ektron's partner, innovation, and evangelism programs. He is a respected expert and regular speaker on search, text mining, content management, and knowledge management and has advised hundreds of the world's largest companies and government agencies on these technologies and their applications.

Lori Wizdo, Principal Analyst serving Customer Insights Professionals at Forrester Research, researches and advises on the core marketing operations of customer attraction, nurturing, conversion, and life-cycle value management.

When and Where:

Wednesday, 9/24/14 10:45 – 11:30 a.m.

ExactTarget Marketing Cloud Connections Conference, Indianapolis, IN.

"Industry Trendsetters" Track - Room 242

About Ektron

Ektron is a global leader in digital experience management software. Whether it's internet, intranet, or extranet, Ektron uniquely delivers Marketer-Centric solutions for the world's leading brands to drive competitive advantage and produce rapid ROI. We drive value for our customers by helping them to deliver relevant content to the right person, at the optimal time, and through the best channels. Our open platform instantly connects to any system to help Marketers predict customer behavior and convert digital interactions into immediate results. Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.

For more information visit www.ektron.com.

SOURCE Ektron