Ektron Web Content Management Solution Endorsed By the American Hospital Association

NASHUA, N.H., Dec. 15, 2011 /PRNewswire/ -- Ektron, the company that empowers organizations to fully realize their websites' marketing and revenue-generating potential, today announced that The American Hospital Association (AHA) has selected the Ektron Web Content Management solution for the exclusive AHA endorsement.

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The endorsement by AHA Solutions, Inc., a subsidiary of the AHA, represents a significant milestone for Ektron's efforts to serve the healthcare community. The AHA awards its exclusive endorsement to products and services that support member hospitals and healthcare organizations in their ongoing quest to improve operational excellence. Following a thorough due diligence evaluation process, the AHA issued its endorsement based upon the value the Ektron solution provides to hospitals seeking to engage with patients and hospital communities, and on Ektron's commitment to the healthcare field.

"Ektron is extremely honored to receive the exclusive endorsement of the AHA," said Bill Rogers, Ektron founder and CEO.  "This partnership reinforces our strong focus on technology innovation to improve hospital operations and demonstrates our commitment to the healthcare community."

Ektron's Web Content Management solution addresses the unique needs of hospitals, enabling them to create mechanisms to engage more fully with the patient and healthcare communities they serve. Hospitals are using the solution to easily create, deploy and manage enterprise-scale, global and personalized websites, helping to drive social interaction and deliver a higher-quality and consistent customer experience.

"Today, hospitals are looking to connect with the communities they serve and at the same time improve operational efficiencies," said Richard Brown, director of Ektron's healthcare business. "Ektron's Web Content Management systems give hospitals the ability to reach those audiences and provide deeper, richer, more immersive experiences. The need for hospitals to engage with outside audiences will continue to grow over time, and we feel we are positioned well to serve the industry's requirements."

"The overarching goal of the AHA is to support operational excellence in hospitals and healthcare facilities," said Anthony Burke, President and CEO of AHA Solutions, Inc. "We evaluated a number of Web Content Management solutions using our proprietary AHA Signature Due Diligence Process^™. We selected the WCM solution from Ektron because the system offers significant value to hospitals as they strive to engage and interact with patients and communities.

"In addition, Ektron demonstrates a commitment to the healthcare field, now serving nearly 200 hospital clients," Burke added. "The Ektron solution has a scalable architecture that can simplify WCM for healthcare organizations of every size. Ektron employs a consultative approach working with hospitals to help leverage the solution to improve operational efficiency and, ultimately, patient interaction and care."

About Ektron 

Ektron simplifies the creation, management and delivery of multi-channel customer experiences for global organizations that are looking to engage with customers online.  Ektron speeds time-to-web, drives business outcomes, and builds customer loyalty through software that powers corporate websites, intranet portals, and social communities.  Ektron helps its customers deliver compelling experiences to their audiences through all digital channels – including websites, mobile devices and social networks – by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including:  Lahey Clinic, Kodak, Microsoft, NASDAQ, National Health Services UK and University of Iowa Health Care. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au.

About the AHA
The American Hospital Association (AHA) is a not-for-profit association of health care provider organizations and individuals that are committed to the improvement of health in their communities. The AHA is the national advocate for its members, who include more than 5,000 member hospitals, health systems and other health care organizations, and 42,000 individual members. Founded in 1898, the AHA provides education for health care leaders and is a source of information on health care issues and trends.

About AHA Solutions
AHA Solutions, Inc. is a resource to hospitals pursuing operational excellence. As an American Hospital Association (AHA) member service, AHA Solutions collaborates with hospital leaders and market consultants to conduct product due diligence and identify solutions to hospital challenges in several operational areas, including finance, human resources, patient flow and technology. AHA Solutions provides related marketplace analytics and education to support product decision making. As a subsidiary of the AHA, the organization convenes people with like interests for knowledge sharing centered on timely information and research. AHA Solutions is proud to reinvest its profits in the AHA mission: creating healthier communities. For more information, contact AHA Solutions at 800.242.4677 or visit http://www.aha-solutions.org.

SOURCE Ektron