NASHUA, N.H., April 16, 2012 /PRNewswire/ -- Ektron, the company that empowers organizations to fully realize their websites' marketing and revenue-generating potential, today announced that it will host an exclusive webinar focusing on ways to make your content and web experiences more effective and engaging with storytelling techniques and best practices.
The session, called "Storytelling Tips for Digital Marketing Teams," will include an explanation of storytelling and a breakdown of the components of a meaningful story. It will explain how to integrate storytelling into content and marketing efforts across digital and in-person touch points. The webinar will take place on Wednesday, April 18, from 1-2 p.m. Eastern Time.
Presenters include Georgy Cohen, founder and principal at Crosstown Digital Communications;Fred Bals, customer programs manager at Ektron; and Erick Mott, vice president at Ektron. The webinar will cover:
Why storytelling is necessary today
Defining the structure of a story (including real examples)
Creating content that is more influential to achieve business goals
Integrating storytelling into all content and digital marketing efforts
Supporting a narrative across website, email, social and mobile channels
Twitter: Follow @Ektron on Twitter, and ask questions and discuss with the #EktronStories hashtag.
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron helps companies deliver customer experiences to their audiences through digital channels by using content to engage consumers and drive business outcomes. Headquartered in Nashua, N.H., with offices in Australia, Canada and the U.K., Ektron has thousands of customers including: Dell, Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: www.ektron.com