Ektron Webinar To Showcase How Content Management is the Hub of Website Experience

Session to Feature Guest Speaker Stephen Powers

Jan 07, 2014, 09:00 ET from Ektron

NASHUA, N.H., Jan. 7, 2014 /PRNewswire/ -- It's not Just your website, it needs to be a memorable experience for every visitor.  Ektron, the content management system that helps organizations maximize their websites' ROI, will host a webinar on Wednesday, January 22 detailing how your website, working in conjunction with your other key systems, can help you boost context, drive engagement and get measurable results.

Join guest speaker, Stephen Powers, VP & Research Director at Forrester Research, Inc. and Bob Canaway, VP of Marketing at Ektron, to learn about:

  • Why the customer journey needs to be more than acquisition and marketing
  • Making the contextualization of delivery more than just responding to a profile
  • How to aggregate, not consolidate, data
  • The reasons you don't want to go it alone

Webinar Title:

It's Not Just a Website, It's an Experience: Why Content Management is at the Hub of Experience


Stephen Powers, Vice President & Research Director at Forrester Research
Bob Canaway, VP of Marketing, Ektron, Inc.


Wednesday, January 22, 2014 from 11:00AM - 12:00PM ET



For more information on Ektron, visit www.ektron.com or follow us on Twitter: @Ektron.

About Ektron

Ektron Web Content Management software powers corporate websites, intranets, and social communities for thousands of customers across the world.  Ektron Digital Experience Management solutions let marketers connect, engage, acquire and retain customers across the Web and in the Cloud.  Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom. Ektron customers are leaders in financial services, hospitality, education, healthcare, media and entertainment, technology, non-profit, public sector and manufacturing and include brands such as Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft and NASDAQ. For more information: www.ektron.com.