"El Spooky Show", First-Ever Web Sitcom Starring a Life Size Hamster Debuts on www.tr3s.com

USA - English

• Latin America - español

MIAMI, Nov. 10, 2011 /PRNewswire/ -- Tr3s: MTV, Musica y Mas, the bilingual/bicultural entertainment destination for Latinos in the U.S., introduces a new original sitcom "El Spooky Show" centered around two very diverse and quirky characters: a mischievous, life-size Mexican hamster named Spooky, and his very patient roommate/owner Yogu. Living in a tiny dorm room apartment, the show captures the antics and pranks of this larger than life character. The 12-episode shorts will premier exclusively online with two new webisodes debuting each week, starting November 11th on www.tr3s.com.

The giant Mexican hamster "Spooky" first made his debut during MTV International's global 2010 World Cup campaign. Generating a wave of spontaneous online activity and thousands of fans across the globe, 'Spooky' is now taking center stage with his very own show online. "El Spooky Show" was created by La Comunidad-Summer, a division of La Comunidad, dedicated to building brands through experiences and led by executive creative directors Leo Prat and Ricky Vior. Prat and Vior also wrote and directed the series, with production by Error #170 Productora Audiovisual.

"When I got the call about getting my own show on Tr3s.com, I was very disappointed to find out I wasn't costarring alongside Wilmer Valderrama and instead I'm sharing my talents with an unknown named Yogu," commented Spooky.

"Advertising & content continue to evolve and merge to serve as one medium in our industry, and Spooky perfectly exemplifies the transformation of this evolution. Born out of a massive international World Cup campaign in 2010, the life of Spooky is now digitally personified in a series of online shorts," said Sean Saylor, VP of Creative for Tr3s. "It's an effective model and format that really connects to our young Latino audiences."

About Tr3s: MTV, Musica y Mas

Tr3s: MTV, Musica y Mas, owned and operated by Viacom International Media Networks – The Americas, reaches 6.1 million Hispanic TV households (45% of US Hispanic Total TV HH) and 34 million total TV households. The network's programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino - through original productions, key acquisitions, and content from MTV Networks' portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity -- milestones, making it and music -- as well as social responsibility through its initiative "Agentes de Cambio", which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.

About La Comunidad

La Comunidad believes in the power of connecting people and ideas. The idea of community empowers people and inspires collaboration to stimulate relationships with brands. Founded in 2001, La Comunidad (The Community) is a global, independent agency known for innovative communication for multi-national brands. La Comunidad has five offices—two in Miami, two in Buenos Aires and one in New York. Within its first two years, La Comunidad was ranked the 13th most-awarded agency in the world. La Comunidad's clients include Apple, Converse, Corona Extra, Modelo Especial, MTV Networks, Rolling Stone, Sony Electronics, Trident and Volvo cars among others.

SOURCE Tr3s: MTV, Musica y Mas