CHARLOTTE, N.C., Aug. 15, 2016 /PRNewswire/ -- Today Electrolux is launching a new global competition, "Electrolux Ideas Lab: Let's bring healthy, home-cooked food to every dinner table," looking for innovative ideas to inspire home cooking. The winner will receive a cash prize of over $10,000 and a unique experience to transform their idea into reality.
Our passion for food is booming. We search to source local produce, share our meals on social media, travel for new tastes in gastronomy and buy more cookbooks than ever before. The world's food habits are changing. Healthy, sustainable eating has become a staple part of our daily diet.
But at the same time, food has become one of the greatest health hazards and threats to our planet. Food waste and CO2 emissions are growing while obesity, diabetes and under-nutrition are becoming a bigger problem. Our appetite for great food is growing but we are also hungry for change, which is why Electrolux Ideas Lab is looking for the next big innovation in food, to drive ideas generation and create positive impact in the food landscape.
"With Electrolux Ideas Lab, we are aiming to trigger creativity and out-of-the-box thinking around matters relating to the home and everyday life. The competition celebrates the creative minds of participants and enables them to take their ideas even further," says Jonas Samuelson, Electrolux President and CEO.
Electrolux Ideas Lab is an opportunity for everyone to cook up creative ideas that inspire people around the world to enjoy tastier, healthier and more sustainable home cooking. The recipe for success is limitless and we welcome all ideas from smartphone apps, food-sharing programs, innovative recipe collections, kitchen tools, life hacks or full-fledged business models.
Electrolux is committed to promoting health and wellness for everyone and their environment and has pioneered home appliances for almost a century. With Ideas Lab, Electrolux is taking innovation further and providing food for thought among consumers around the world. Today's passion for food is a key ingredient for a healthier, more sustainable tomorrow and it all starts in the heart of any home – the kitchen.
For more information and to submit your idea, go to: www.electroluxideaslab.com
About The Electrolux Group: Electrolux has a rich heritage of developing innovative kitchen appliances in Europe, which have been used throughout fine homes and restaurants for more than 90 years. Among these products is the prestigious Molteni brand, a name chosen by the world's greatest chefs who expect the ultimate in cooking performance. Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit how consumers live. For more information, visit www.electroluxappliances.com.
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