Electrolux™ Major Appliances and Homebuilder First Texas Homes Announce Exclusive Partnership in Texas

CHARLOTTE, N.C., Feb. 2, 2011 /PRNewswire/ -- Electrolux Major Appliances and First Texas Homes are proud to announce an exclusive partnership that will provide energy efficient appliances to all First Texas home buyers.  First Texas is one of the largest regional home builders in the state of Texas, with more than 60 communities in the Dallas/Ft. Worth and Houston markets.  First Texas Homes has 25 years of building experience and has established the reputation of offering customers unparalleled design flexibility, quality construction and outstanding value.

"As Electrolux continues to invest in products and infrastructure to be the new solution for home builders nationally, we are thrilled to announce this partnership with First Texas Homes," says Johnny Cope, General Manager, Contract Channel, Electrolux. "This collaboration is a perfect fit - Electrolux and First Texas Homes both pride ourselves in quality products that make the lives of our consumers easier."

First Texas selected Electrolux for their industry exclusive innovations, great product design and features, and customer focused order and delivery systems.  This partnership will be a great collaboration between two brands whose products focus on being energy efficient.  First Texas will offer homeowners a wide variety of stylish appliances that are at least 20% more energy-efficient than non-ENERGY STAR qualified appliances.  The standard package for new homeowners will be Frigidaire Gallery appliances with upgrade options to Frigidaire Professional series appliances and the newly introduced Electrolux premium appliances.

"In order to win in this competitive environment we must provide our customers with more value.  The appearance and features found in our new standard, Frigidaire Gallery, will set us apart from our competition," says Keith Hardesty, DFW Division President, First Texas Homes.

About First Texas Homes

Building quality homes in Texas for over 25 years, First Texas Homes was founded out of more than 45 years of family experience in residential construction and land development across three states. Our vast understanding of new-home construction, and customer expectations have helped to make us the award-winning builder we are today.  For more information, visit www.firsttexashomes.com.

About Electrolux Group

Electrolux has a rich heritage of developing kitchen appliances, which have been used throughout fine homes and restaurants in Europe for more than 80 years. Among these products is the prestigious Molteni brand, a name chosen by the world's greatest chefs who expect the ultimate in cooking performance. Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit with how consumers live. In 2008, Electrolux had sales of $15.9 billion and 55,000 employees. For more information, visit www.electroluxappliances.com.

SOURCE Electrolux