Electrolux, the Appliance Brand Used in Fine Homes in Europe for 80 Years, Brings Eco-Friendly Style to the Home

-- Innovative Line of Eco-Friendly Appliances Look as Good as They Perform --

Jan 19, 2010, 16:12 ET from Electrolux

AUGUSTA, Ga., Jan. 19 /PRNewswire/ -- Renowned for their uncompromising quality, style and high-performance, the new premium kitchen and laundry appliances from Electrolux are proof that energy-efficient appliances can be stylish and eco-friendly.  One look at the line's sleek side-by-side refrigerators and new French Door Refrigerator, both of which are ENERGY STAR® qualified and at least 20% more energy-efficient than non-ENERGY STAR® qualified appliances, confirms it.  Electrolux's eco-friendly appliances inject today's homes with a sense of style as well as efficiency.

Used in fine homes and restaurants throughout Europe for more than 80 years, Electrolux is a leader in providing consumers with energy-efficient options in every appliance category and incorporates this commitment into the company's operations as well.  Where applicable, Electrolux's premium collection of kitchen and laundry appliances includes ENERGY STAR® qualified appliances in each product category, offering a wide variety of sleek and stylish appliances that are at least 20% more energy-efficient than non-ENERGY STAR® qualified appliances.  Innovative features that minimize energy and water consumption are a priority across the appliance line, from washers that use up to 83% less energy and 56% less water(1) to dishwashers that use at least 41% less energy and 40% less water than was used just 10 years ago.  In fact, Electrolux dishwashers use five gallons of water per load versus 27 gallons for hand washing – a savings of nearly 70,000 gallons of water over the life of the appliance.  In addition, Electrolux is the leader in induction cooking technologies which are significantly more energy efficient than gas and electric cooking methods.  The new Electrolux Induction Hybrid cooktop, for example, boosts energy efficiency 73% over comparable gas models and 22% over electric models.

"With Electrolux premium kitchen and laundry appliances people have the opportunity to choose energy-efficient appliances without compromising on design, functionality or quality," said Kevin Scott, Electrolux Major Appliances President and CEO, North America.  "Electrolux shares this commitment to efficiency, making changes to our production and business operations as well."

As part of its initiative of advancements toward environmentally-conscious production and operation, Electrolux has decided that by the end of 2012 its factories, offices and warehouses will use 15% less energy than in 2008.  Also, Electrolux is the only major household appliance company included in the most recent Dow Jones Sustainability World Index and has also made significant packaging improvements to enhance the efficiency of transporting products.

Design and Innovation for the Home

The stylishly sleek line of premium kitchen appliances is loaded with ingenious features such as a Perfect Turkey™ Button, one button you push to cook a perfect turkey; Luxury-Glide™ Racks, patented ball-bearing oven racks that effortlessly extend at the touch of a finger and an Induction Hybrid cooktop that boils water in 90 seconds.(2)  The collection of appliances features more than 130 high-performance products, including freestanding and built-in dual-fuel, gas and electric ranges, wall ovens, gas and electric cooktops, induction hybrid cooktops, built-in and over-the-range microwaves, counter depth and standard depth refrigerators and freezers, refrigerator drawers, wine coolers and wine towers, beverage centers, dishwashers, icemakers, trash compactors and a complete line of ventilation systems.

The line of Electrolux laundry appliances also offers consumers high design and performance, with such features as the largest capacity washer and dryer that wash and dry the most clothes in one load(3) and the fastest wash-to-dry time(4) (just 36 minutes to wash AND dry a load).  What's more, users will have whiter whites and do fewer loads.  The new laundry collection also offers innovative features that care for clothes such as the Perfect Steam™ dryer that removes wrinkles and freshens clothes so they are ready before you are and the Perfect Balance™ System, which keeps oversized wash loads balanced for smooth, quiet operation.

The collection's sleek lines and vibrant designer colors, Turquoise Sky, Mediterranean Blue, Silver Sands, Island White and Red Hot Red, conspire to inject today's laundry rooms with an energizing sense of style.

Long on style and innovation, Electrolux kitchen and laundry appliances are the result of a consumer-centric approach to looks and functionality.  The entire Electrolux kitchen and laundry appliance collection is available nationwide through select independent retailers and Best Buy, Lowe's and Sears.

About The Electrolux Group

Electrolux has a rich heritage of developing kitchen appliances, which have been used throughout fine homes and restaurants in Europe for more than 80 years. Among these products is the prestigious Molteni brand, a name chosen by the world's greatest chefs who expect the ultimate in cooking performance. Design centers around the world are focused on understanding consumer needs and developing innovative designs that fit with how consumers live. In 2008, Electrolux had sales of $15.9 billion and 55,000 employees.  For more information, visit electroluxappliances.com.

(1) Water savings based on DOE energy star energy savings calculator. Energy Efficiency based on DOE minimum standard for washers using the modified energy factor (MEF) calculation. 83% applies to Wave-Touch™ model washers only.

(2) 10" induction burner with PowerBoost™, 6 qt./10" diam pot, 1 qt. tepid water

(3) Based on manufacturer specifications.

(4) Fastest time based on smallest load/Fast Wash and Fast Dry cycles selected for various load compositions.

Kimberly Nichols



SOURCE Electrolux