Electrolyte Boost Launches Retail Pilot in Iowa and Texas With Casey's and Murphy's

Electrolyte Boost Expands National Footprint Through 100-Store Pilot Across Leading Convenience Retailers

LOS ANGELES, Aug. 18, 2025 /PRNewswire/ -- Electrolyte Boost (EB), a leader in innovative hydration and electrolyte support products, today announced the launch of a major retail pilot program with Casey's and Murphy's convenience stores across Iowa and Texas. The 100-store pilot, split evenly between both states and retail partners, marks a significant milestone in Electrolyte Boost's retail expansion strategy.

"Electrolyte Boost is not only revolutionizing hydration for athletes and everyday consumers alike, but is also redefining accessibility for on-the-go lifestyles," said Gary Kleinman, Founder and CEO of Electrolyte Boost. "Casey's and Murphy's are trusted names in convenience retail, and this partnership represents the perfect opportunity to deliver our innovative, waterless electrolyte replenishment directly to customers in key markets. Initial consumer feedback has been phenomenal, with active individuals, first responders, and healthcare professionals praising both the portability and performance of Electrolyte Boost."

The pilot will see EB's line of convenient, great-tasting electrolyte powders featured at 50 Casey's locations in Iowa and 50 Murphy's locations in Texas, beginning August 18, 2025. This launch is designed to introduce EB's waterless hydration technology to a broader consumer base and to gather critical data and insights nationwide.

"Partnering with industry-leading retailers such as Casey's and Murphy's brings tremendous validation and access for anyone looking for the energy, focus, and performance that Electrolyte Boost enables," Kleinman continued. "Our goal is to empower consumers to optimize their hydration and recovery, wherever they are—on the field, on the road, or at work. We look forward to supporting healthy, active lifestyles across the heartland and beyond."

About Electrolyte Boost
Electrolyte Boost, founded by Gary Kleinman, is a doctor-formulated powder that supports performance and hydration without the need for water. By eliminating water as the primary delivery mechanism, Electrolyte Boost offers a simple, fast, and great-tasting way to support overall hydration and activity. Focused on quality and customer satisfaction, Electrolyte Boost provides innovative health and wellness solutions for a variety of lifestyles and activities. For more information, visit www.electrolyteboost.com.

SOURCE Electrolyte Boost