Electronics Industry's EE Times Group Adds Brian Fuller as Products Content Strategist to Manage EE Times Products
Addition is Part of Comprehensive Strategy to Transform EE Times Products into the Premier Electronics Industry Source for Engineers Seeking New-Products Information and Community
Jul 20, 2010, 02:32 ET
SAN FRANCISCO, July 20 /PRNewswire/ -- EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Brian Fuller has rejoined the company as Products Content Strategist of EE Times Products, one of the six pillars of the new EETimes.com website, which was officially launched yesterday. In this newly created position within the electronics b2b world, Fuller will drive product news, information and community and also provide engineers and their marketing teams with the assistance they need to bring products to market more effectively, leveraging the breadth of EE Times' capabilities -- from products to e-learning, news, events, courses, webinars and video.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100720/NY37695 )
Products are the lifeblood of the electronics industry and EE Times Products provides engineers with the only 360 degree view to information on product launches and reviews. EE Times Products has been designed to help the EE Times engineering audience learn about new developments in the electronics industry, what they mean and how engineers can get up and running with them as quickly as possible. Website visitors can link to components, manufacturers and franchised distributors to check inventory, order samples or place orders. EE Times Products delivers fast access to critical information including: datasheets, application notes, reference designs, teardowns, webinars, video, tutorials, education courses, white papers and specific product parts search.
"Product information -- the lifeblood of systems engineers -- has moved online in the past decade, but we're transforming that experience in our new website, with an emphasis on search, community, multimedia and audience engagement," said Paul Miller, CEO, EE Times Group. "Brian's knowledge of the industry as an editor, a vendor and a communicator and his passion for electronic engineering design and the issues designers face daily makes him the perfect person to help drive this transformation. He understands our passion to make EE Times Products the go-to product resource that not only provide engineers with the products they need, but also provide the help and interaction necessary to make the right choices and execute upon their designs."
With nearly 30 years of journalism and new media experience, Fuller returns to EE Times Group, where he spent 15 years as a reporter, news editor, managing editor, and ultimately editor in chief. Fuller helped guide EE Times to become the news and information source for the electronics industry and transformed the property from a strictly print edition into an industry multimedia leader in the online world. Fuller also pioneered many early digital innovations in the electronics b2b trade press, including round-the-clock news coverage online, one of the industry's first blogs and video-news coverage of events, new product announcements and c-level Q&A.
Fuller was most recently director communications and community for Numetrics Management Systems Inc., an ERP productivity software company in the semiconductor industry. Earlier, Fuller was senior vice president for Digital Media and Content Creation at Blanc & Otus where he used his traditional publishing and digital-media expertise to help clients determine the best social-media strategies and tactics for their business goals. In addition, he led the agency's content-creation practice, which included blogging and Twitter services and Web site information architecture support. Earlier in his career, Fuller was managing editor for the San Jose Business Journal, managing editor of the Providence Business News and a reporter and bureau chief for United Press International in Indiana and Rhode Island. Fuller is a well known speaker and panel moderator in the electronics industry and also writes about industry issues and evolving communications strategies and tools on his blog, Greeley's Ghost.
Fuller will report to David Blaza, Vice President, Events and Embedded Systems, and will be based in EE Times Group's San Francisco headquarters. Fuller can be reached at [email protected].
About EE Times Group (http://www.eetimesgroup.com/)
EE Times Group is the global leader in media and marketing solutions for the electronics industry. EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. EE Times Group is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com
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