Eleme Medical Announces The Real Women of SmoothShapes(R) Campaign

Jan 13, 2010, 08:30 ET from Eleme Medical Inc.

MERRIMACK, N.H., Jan. 13 /PRNewswire/ -- Eleme Medical Inc., premier aesthetics company and leader in the body shaping market, announced today that they will be conducting a global contest to select cellulite patients to be The Real Women of SmoothShapes. An alternative to celebrity endorsement, the campaign's objective is to promote the most preeminent success stories from real women who experienced SmoothShapes cellulite and BodySlimming™ treatments, letting the results speak for themselves so that people can relate to them – and the treatment – better.

"We couldn't be more excited to kick off The Real Women of SmoothShapes campaign," says Nancy M. Briefs, President and CEO of Eleme Medical. "Having real women openly share their experience receiving a SmoothShapes treatment and the effect on their self esteem and confidence is the best validation any product can achieve. Between 85 – 95 percent of women develop cellulite, and unfortunately diet and exercise are not enough. SmoothShapes is the quintessential treatment for real women seeking longer lasting results."

Contest winners will receive a complimentary series of treatments from a top physician in select areas, along with the opportunity to appear at media events and top aesthetic conferences where they can share their personal SmoothShapes experience.

"SmoothShapes is an affordable morale booster for all women, not just celebrities," said Jeana Keough, former cast member of Bravo's hit reality television show, The Real Housewives of Orange County. "Like most women, my body altered after giving birth to my three beautiful children. SmoothShapes was the best-confidence booster for me, as I no longer feel insecure when wearing certain types of fabric. The treatment is affordable, painless and shows remarkable improvement that lasts. No matter your age or body type, I recommend SmoothShapes for anyone who is uncomfortable with their cellulite."

The SmoothShapes device uses a proprietary technology called Photomology® which ultimately results in longer-lasting cellulite improvement with tighter and smoother skin.  Thermal and non-destructive, Photomology's unique mechanism of action combines dynamic laser and light energy with mechanical massage and vacuum.  The treatment uses laser and light energy to liquefy fat in adipose cells (fat cells) and improve skin texture.  Collagen is regenerated, circulation is improved and metabolic processes are restored.  Contoured rollers and vacuum massage assist in moving the liquefied fat out through the lymphatic system while helping to smooth and tighten the skin.

Dr. Kenneth Beer, M.D., FAAD is one of the physicians who will be treating the Real Women of SmoothShapes.  He explains, "I was skeptical about the non-invasive segment of the body shaping market but was impressed by SmoothShapes science and results I saw on patients. It fills a gap in patient demand without over promising. My patients have experienced improvement in the texture and surface of the skin and many ask when they can sign up for more sessions."

Body Shaping Market:

"Body shaping treatments that address fat removal and the appearance of cellulite represent the most popular and fastest growing segment of the medical aesthetic market at this time," explained Michael Moretti, CEO of Medical Insight Inc.  "Our global market research data for 2009 forecasts that an estimated 47,000 body shaping devices will be used in approximately 9 million procedures, generating over $3 billion in practice revenues."  Moretti also commented on physician demand for body shaping, "In August my company completed a survey of 150 aesthetics physicians and 70 percent indicated that they will be adding new technologies to their practice in the next 12 months.  The most popular category these physicians are looking to add is body shaping."

About Eleme Medical:

Eleme Medical Inc., headquartered in Merrimack, N.H., is dedicated to providing market-leading technology in all areas of body shaping. SmoothShapes® system with pioneering Photomology® technology is a medical device with FDA clearance to market and CE mark approval.  The Company's name, when spoken phonetically, suggests "lasers, medicine and aesthetics."  

SOURCE Eleme Medical Inc.