element14 Brings Design Services and Collaboration to Center Stage at ESC Silicon Valley

SAN JOSE, Calif., May 3, 2011 /PRNewswire/ -- (ESC Booth #827) element14, the first collaborative engineering community and electronics store for design engineers, is featuring an array of design services and resources as well as commentary and insight from keynote speaker Jeri Ellsworth at its booth at the Embedded Systems Conference (ESC) Silicon Valley on May 3-5. Entrepreneur and self-taught computer chip designer Jeri Ellsworth will showcase her newest LED project and collaborate with fellow engineers during the conference.

(Logo: http://photos.prnewswire.com/prnh/20110216/CG49295LOGO)

element14 is committed to supporting the design process from concept through prototyping, and attendees will have the opportunity to see demos on some of the services it offers, including printed circuit board (PCB) fabrication    through its partnership with leading PCB manufacturer, Pentalogix. Engineers can also view the latest episode of element14's popular online electronics modding show, "The Ben Heck Show," which has garnered over 1.5 million views since its debut. In addition, a demo of Cadsoft's award-winning EAGLE PCB design software will be given at the booth, and attendees have the opportunity to win a one-year license of the professional version through a raffle.

"ESC provides a unique venue for system architects, design engineers, and prominent engineering companies and suppliers to collaborate and discuss innovative technologies and resources impacting today's design workflows," said Kevin Yapp, Chief Marketing Officer, element14. "We're delighted to engage in the discussion in a variety of different ways at this year's show, underscoring element14's ongoing commitment to the engineering community."

Additional element14 Activities at ESC:

• Beer and Boards Event: This ESC-hosted event offers attendees an opportunity to choose one of four developer kits, including element14's first co-branded multifunction development platform with Freescale™ Semiconductor, the XL_STAR, as well as access to a tutorial session led by Freescale Systems engineer, Michael Norman.
• Official Sponsor of the ESC Theater: element14 is the exclusive sponsor of the ESC Theater where keynote speakers will provide cutting-edge information and discuss a range of design industry updates and trends.
• ESC Blogger Coverage: In collaboration with element14, Jeri Ellsworth and Chris Gammell (The Amp Hour) will provide videos, podcasts and interviews from the show that will be available on element14's community "Do It Together" blogs throughout the duration of the conference for those who aren't able to attend in person.  

Visit element14 for more information about the electronics store or to join its online collaborative social community.  

About element14

Launched in June 2009, element14 is the first, innovative information portal and eCommunity specifically built for electronic design engineers. It provides product data, design tools and technology information, while incorporating Web 2.0 functionality to facilitate communication, interaction, collaboration and information sharing between colleagues around the world. element14 is an innovative offering from Premier Farnell plc (LSE: pfl), FTSE 250, a leader in multi-channel electronics distribution trading throughout Europe (Farnell), the Americas (Newark) and Asia Pacific (element14). The company had group sales of 990.8m pounds Sterling and underlying profits of 93.3m pounds Sterling last year.

SOURCE element14