Elemental Accelerates Software-Defined Video Momentum at NAB 2015

PORTLAND, Ore., April 11, 2015 /PRNewswire/ -- Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced plans to showcase industry-leading applications and technologies at NAB 2015 that enable new services, operational efficiencies and revenue opportunities for broadcasters, content owners, pay TV operators and enterprise customers.

Elemental will feature its software-defined video solutions in booth SU2724 at the LVCC April 13 - 16. The company will highlight new products and capabilities and will also demonstrate integration with numerous industry partners on the show floor, including Akamai, BrightSign, Cisco, EMC Isilon, Google Widevine, IBM, RED Digital Cinema, Red Bull Media House, Spideo and Zixi.

Application and technology demonstration highlights include:

Unified Infrastructure – Software-defined video solutions that allow operators to implement video infrastructure in a unified headend to support both traditional broadcast and multiscreen content delivery in a single architecture. This approach offers operational efficiencies for video distribution that fixed hardware infrastructure simply cannot match.

Linear Video Delivery – Through integrated high-quality encoding, statistical multiplexing and advanced system management, operators are able to extract more bandwidth capacity from their networks, ensure end-to-end redundancy and reduce total cost of ownership for linear video workflows.

4K and Ultra HD – Real-time 10 bit 4Kp60 HEVC encoding generated from a single RU appliance and on demand origination of file-based 4K workflows will be featured as well as live 4K streaming content to Samsung Smart TVs in the MPEG-DASH format over the Akamai CDN.

Multiscreen Monetization – Content-aware ad insertion and replacement, just-in-time packaging, just-in-time DRM, live-to-VOD and other time-shifted TV services allow video distributors to realize new revenue opportunities.

Virtualization and Cloud Services – See how software-defined video solutions help operators rapidly deploy new services and reduce capital and operating expenses with virtual machine or cloud infrastructure that dynamically scales up with demand.

High Availability – Redundancy for individual encoding, statmux, origin and management nodes, as well as redundancy for content inputs and outputs will be shown in appliance, virtualized and cloud-based deployments. Seamless failover across all functions provides complete peace of mind for operators.

Other Activities

Elemental CEO and co-founder Sam Blackman will participate in the IABM annual State of the Industry  Breakfast on Monday, April 13 and Elemental CMO Keith Wymbs will participate in the Verimatrix-hosted   Multi-network Solutions in the Real World Forum on Tuesday, April 14. Elemental will also participate in the EMC Isilon Alliance Partner Customer Showcase daily at 2:45pm in booth SL8011, featuring hands- on product demonstrations.

Elemental is shortlisted as a 2015 IABM Game Changer Awards finalist in the Playout and Delivery Systems category. This recognizes Elemental's linear video delivery solution as one of the leading products or services on exhibit at NAB. IABM Game Changer award winners will be announced on Tuesday, April 14 at the LVCC. Elemental is also sponsoring the 18th Annual Broadcasting & Cable  Technology Leadership Awards on April 13 at the Westgate Las Vegas Resort and Casino.

Elemental and co-founding sponsor Ericsson are hosting the 4K 4Charity Fun Run on April 14 at 7:30am in beautiful Sunset Park in Las Vegas. Premier sponsors for the 4K 4Charity Fun Run at NAB 2015 include Akamai Technologies, Aspera (an IBM company), Dolby Laboratories and Verimatrix.

ChyronHego, DTS, Inc. and EVS are supporting sponsors. Register for the run at 4K4Charity.com to help celebrate 4K industry achievements and support international and local charities.

To schedule a meeting with Elemental during the show, visit our NAB events page.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.

Press Contact

Laura Barber
Elemental Technologies
[email protected]
(503) 703-3638

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SOURCE Elemental