Elemental Achieves THX Digital Cinema HD Video Encoder Quality Certification

PORTLAND, Ore., April 11, 2015 /PRNewswire/ -- Elemental Technologies, the leading supplier of software-defined video  solutions for multiscreen content delivery, today announced that it has received THX certification for both its leading live and file-based video compression encoding products, which signify a major achievement of the highest performance and quality standards in digital video.

As a leader in certification of world-class cinemas and recording studios, THX develops and licenses new technologies and specifications for audio and video applications. The THX Digital Cinema HD Video Encoder Certification Program involves rigorous testing that employs sophisticated, state-of-the-art digital picture quality analyzer and viewer verification, where THX experts validate video output of a professional grade encoder. THX tested Elemental® Live and Elemental® Server in an environment where content was created in real-time to evaluate and compare to original source material.

"Elemental's encoding technology produced consistent results and met industry criteria for film quality encodes," said Erick Gemmer, THX senior video engineer. "THX Certified encoders assure digital cinema publishers that viewers will see content in true HD with image quality indiscernible from the original HD source."

The THX Digital Cinema HD Video Encoder Certification program tests 46 critical data points in six major categories using evaluation test materials to produce a score that objectively assesses picture quality.

THX engineers perform picture quality analysis and expert viewer verification testing, which results in an overall score on a scale of 0-100. Eligible certifications require a score above 90, which is considered "THX Excellent Quality." Elemental's H.264 video encoder is the first and only to pass using real-time encoding.

"Elemental recognizes THX as the industry benchmark for rigorous, unbiased testing and is extremely proud to have attained this certification," said Aslam Khader, chief product officer at Elemental. "As the video industry continues to evolve, it is important to maintain the highest performance and quality standards and continue to create premium solutions for video delivery, particularly for real-time encoding applications for linear television services."

At NAB 2015 (booth SU2724) April 13 - 16 in Las Vegas, Elemental will showcase software-defined video (SDV) solutions for unified video infrastructures that revolutionize content delivery and enable new services, product offerings and revenue opportunities for broadcasters, pay TV providers and content programmers, including linear video delivery, 4K and Ultra HD, multiscreen monetization and virtualization and cloud services. To schedule a meeting with an Elemental representative, please contact us.

About Elemental
Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.

Press Contact

Laura Barber
Elemental Technologies
[email protected]
(503) 703-3638

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SOURCE Elemental