Elemental Announces Video Conversion Support for 2nd Generation Intel® Core™ Processor Family

PORTLAND, Ore., Jan. 5, 2011 /PRNewswire/ -- Elemental Technologies, the leading provider of massively parallel video processing solutions, today announced the company is solidifying its leadership in GPU-accelerated video processing, extending its architecture to support high-speed video conversion on the 2nd Generation Intel® Core™ processor family. Intel will present an initial technology demonstration at the Consumer Electronics Show (CES) in Las Vegas January 6-9.

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"With its new video-optimized integrated graphics architecture, Intel provides a platform that allows us to push the boundaries of our software," said Sam Blackman, CEO and co-founder of Elemental Technologies. "Through this exciting relationship, Intel and Elemental are laying the foundation to continue delivering unprecedented video processing performance across Elemental's industry-leading product suite."

Intel's next-generation media engine and high-performance video pipeline provide access to a massively parallel graphics processor for compute-intensive video processing tasks. Performance tests on these new Intel Core processors demonstrate Elemental software transcoding a high-definition feature-length film to a mobile profile in less than ten minutes.

"Intel is pleased to see Elemental take full advantage of the Intel® Quick Sync Video technology in its Badaboom Media Converter," said Elliot Garbus, vice president of Intel's Visual Computing Software Division. "In doing so, the company brings world-class transcode capability to all users of the 2nd Generation Intel Core processor family."

"Accelerated GPU-based encoding solutions that work in tandem with the CPU, such as those offered by Elemental, deliver superior performance compared to software-based CPU-only solutions," said Dr. Jon Peddie, president of Jon Peddie Research. "Elemental's expertise in utilizing heterogeneous platforms for high-speed video processing is keeping the company ahead of the innovation curve."

About Elemental

Elemental Technologies is the leading provider of massively parallel video processing solutions for broadcast and online video customers. Elemental's products use off-the-shelf, programmable graphics processing units (GPUs) for compute-intensive video processing and conversion tasks. The product line is ideal for digital media workflows that require video encoding for Internet and mobile delivery, faster-than-real-time transcoding, or support for adaptive bit rate distribution. Elemental helps content owners and distributors deliver any video to any screen, at any time – all at once…it's Media Multiplied™. Founded in 2006, Elemental is headquartered in Portland, Oregon. To learn more about Elemental, visit www.elementaltechnologies.com.

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Sam Blackman

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Keith Wymbs

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SOURCE Elemental Technologies