PORTLAND, Ore., Jan. 25, 2015 /PRNewswire/ -- Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced that Television Broadcasts Limited (TVB), Hong Kong's largest independent broadcaster, is using Elemental software to process and manage live linear broadcast channels in real time for its over-the-top (OTT) content delivery service. Regional Elemental partner Mediatech (International) Ltd. is providing training and overseeing integration and configuration of Elemental video processing for TVB, which is employing the workflow primarily for overseas distribution.
"Elemental has provided us with a cost-effective and versatile video processing solution that easily integrates with our existing workflow," said Garry Kum, Senior Manager (Technical Services), Engineering Division of TVB. "High-efficiency video coding (HEVC/H.265) can be enabled solely through software, which provides flexibility in function. Along with scalability and strong support through partnership with Elemental, TVB is well-equipped to meet rapidly changing consumer demands in a growing market."
As a leading producer of Chinese programs worldwide, TVB provides round-the-clock entertainment channels and news service to more than seven million Hong Kong viewers and operates an international licensing and distribution business accessible to more than 300 million households. TVB seeks to provide overseas subscribers with a diverse selection of high-quality programming along with associated OTT content. The OTT VOD service allows subscribers to access a huge library of dramas TVB has produced since it was founded in 1967, and to view content on smart phones, tablets and TV sets.
In the TVB OTT workflow, Elemental Live encodes linear channels in real time while Elemental Conductor manages multiple channel streams to provide web-based control and automated redundancy, ensuring the uninterrupted delivery of content. The successful integration by Mediatech of Elemental Conductor with third-party management platforms via REST API provides TVB with customized control over live content streams.
"TVB has produced more than 45 years of broadcasting excellence," said David Godfrey, VP of sales Asia Pacific for Elemental. "We look forward to supporting TVB's passion and vision with our scalable, flexible and proven software-defined video solutions for delivery of multiscreen content and other innovative new services for engaging and delighting subscribers."
About TVB Hong Kong
Television Broadcasts Limited (TVB), the first terrestrial commercial television station in Hong Kong, was established in November 1967. TVB also operates an international licensing and distribution business. Many of the Chinese programs TVB transmits are dubbed into other languages and are distributed throughout Asia, Australia, North and South America, and Europe, accessible to over 300 million households.
About Mediatech (International) Ltd.
Mediatech (International) Ltd. has provided professional services to the communications industry for more than 20 years. Mediatech is a solution provider and engineering consultant for the video, broadcast and ICT industries, operating primarily in Hong Kong, Macau, Taiwan and China. Its customers include terrestrial TV broadcasters, post-production facilities, telecom service providers, telecom companies, corporations and universities.
Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime – all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.