ElementalTV Named "Best CTV Monetization Platform" in 2025 MarTech Breakthrough Awards Program

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- ElementalTV, a leading innovator in CTV advertising technology, has announced that it has been selected as winner of the "Best CTV Monetization Platform" award in the 8^th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry.

The 2025 MarTech Breakthrough Award recognizes the breakthrough innovation of ElementalTV's 1Audience, an AI-powered audience intelligence suite that helps create a bridge between CTV publishers and programmatic buyers. 1Audience integrates AI-powered audience curation directly into the supply path, allowing the sell-side to control audience curation and creation without the need for third-party curators.

The platform analyzes billions of data points from publisher traffic, matching them with the company's identity graph to enable real-time audience segmentation. Smart Curation combines audience demographic, behavioral, and interest data with contextual insights, creating highly custom, data-activated PMPs, ready for seamless programmatic delivery to DSPs.

This alignment of content, audience, and advertiser in real time results in the right viewers being matched with the right campaigns through sell-side intelligence. Publishers can merchandise inventory, and package shows or channels with rich audience insights, presenting them to advertisers and DSPs as premium, transparently sourced deals. Fragmented audiences can be unified across platforms, allowing advertisers to reach larger, highly-targeted audiences at scale.

"By putting control back in publishers' hands and focusing on quality and transparency, we have set a new bar for supply path optimization in CTV.  Advertisers gain a cleaner, more direct route to premium inventory, and simply put, we win when both publishers and advertisers win," said Omer Latif, CEO of ElementalTV. "Thank you to MarTech Breakthrough for this award. We hope to continue to deliver exceptional results and success for all of our partners through our comprehensive suite of innovative solutions purpose-built for CTV publishers."

The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.

"CTV is largely bought on an audience basis. However, CTV/FAST supply chains usually suffer from inefficiency and opacity, with publishers relying on complex daisy-chains of SSPs and third-party data providers, losing transparency, revenue, and control over their audiences in the process," said Steve Johansson, Managing Director at MarTech Breakthrough. "ElementalTV is flipping that model, enabling SPO through strategic simplification and eliminating unnecessary intermediaries. The result is maximized yield and greater trust from buyers. We're thrilled to award ElementalTV with 'Best CTV Monetization Platform' for 2025!"

About ElementalTV
ElementalTV is a full-stack CTV monetization platform empowering publishers to unlock the full value of their inventory through advanced audience data capabilities, direct audience curation, and transparent programmatic transactions. By continuously innovating and leveraging cutting-edge technology, ElementalTV is driving the evolution of CTV, enabling publishers to maximize revenue and deliver targeted, data-driven advertising experiences.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

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SOURCE Elemental TV