Elevate Appoints Cold Stone Founder, Donald Sutherland to Advisory Board

SAN CLEMENTE, Calif., March 29, 2012 /PRNewswire/ -- Elevate, Inc. (ELEV.OB), today announced the appointment of Donald Sutherland to its Advisory Board.

Mr. Sutherland redefined the ice cream parlor in 1988 when he opened his first Cold Stone Creamery in Tempe, Arizona. From incorporation to franchising, Mr. Sutherland has served the company in various leadership, including Director and Chairman of the Board.  He was featured on TV's "Oprah" on January 15, 2008 on the episode "Faces Behind the Name" as a nod to the significant success in building the Cold Stone Creamery brand.  When Mr. Sutherland sold his interest in Cold Stone Creamery in 2007, the company's operations comprised more than 1,400 retail stores with 800 more stores in the development pipeline.

Since the sale of his ice cream retail empire, often noted as the "largest private ice cream retailer in the world", Mr. Sutherland has founded Divine Nature, a company operating in Mesa, AZ that formulates, distributes and sells nutraceutical products.  Mr. Sutherland is active in the entrepreneurial community and brings to Elevate a keen operational insight and an understanding of the unique challenges faced by independent business people.

"Each of our Geniuses is an entrepreneur who believes in himself enough to go out and do things better than they have ever been done before," says Wright Thurston, Elevate CEO. "Don's been there. He started from scratch and took it as far as it could go, changing his industry forever in the process. That's the kind of DNA that we want to foster in our Genius network, and Don is going to help us do that."

As a member of the Advisory Board, Mr. Sutherland will directly influence the continuing development of the Elevate Certifiable Genius network. The network, which is comprised of independent small business people who sell Elevate services through relationship-based consultative sales, will soon undergo a substantial expansion as Elevate moves into virgin markets throughout the United States, Canada, and Australia.

Says Mr. Sutherland, "Elevate is out to change broadband services as radically as I changed ice cream. I'm excited to participate in that evolution."

Elevate provides data, voice, video, mobile and security solutions in 22 major markets through a network of independent Certifiable Geniuses.

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SOURCE Elevate, Inc.