NEW YORK, April 23, 2015 /PRNewswire/ -- Eleven James (www.ElevenJames.com), the pioneering membership club for luxury timepieces, today announced the launch of the Enthusiast Collection. Enthusiast offers a selection of modern, iconic and vintage timepieces from such brands as Bell & Ross, Breitling, Cartier, IWC, Omega, Panerai, Rolex, Tudor, and more, starting at $149 a month. The flagship plan provides three different Enthusiast watches to be enjoyed for four months each across the year. The Enthusiast Collection meets the needs of consumers who want affordable access to the world's finest and most sought after watch brands.
"Our new Enthusiast Collection was launched to meet robust demand, especially from millennials who are first discovering luxury watches," said Randy Brandoff, Founder & CEO of Eleven James. "We are very excited to reach and attract an even broader audience with the access that an Eleven James Membership provides, along with unparalleled variety and highly personalized service. With a heightened consumer focus on watches after the announced launch of Apple's Apple Watch, now is the perfect time for Eleven James to launch this new collection." Brandoff continues, "At a monthly price that's less than a gym membership or a big night out, there is a vast potential market to join Eleven James or gift a membership."
"To say that Eleven James has experienced remarkable growth since its launch in December of 2013 is an understatement. They're now squarely on the radar of new market entrants and collectors alike, as well as corporate incentive and gifting programs," said Adam Craniotes, noted collector and founder of nationwide watch collective Red Bar Group. "For younger consumers who have grown up telling time on their phone, the jump to purchasing luxury watches costing thousands of dollars is daunting, to say the least. At $149 per month, an Eleven James Enthusiast Membership makes it incredibly easy to enter the market and enjoy the journey."
Eleven James is continually adding to their Collections based upon Member preferences. In this regard, the Enthusiast Collection will follow the same model as Eleven James' initial three Collections: Aficionado, Connoisseur, and Virtuoso.
ABOUT ELEVEN JAMES: Eleven James™ is an annual membership club that gives you unprecedented access to hundreds of the world's most exquisite watch brands and styles. In addition to the Collections, Members have access to a myriad of engaging and inspiring benefits and experiences that include: exclusive events, a robust Membership-to-Ownership program, exclusive offers from Eleven James' alliance partners, dedicated Concierge services, and personal collection assistance. Whether you're motivated by variety, discovery, 'test drives' or simply having fun, there's a perfect Eleven James Membership for you. For further information, please visit (www.ElevenJames.com) or call 855-ELEVEN-J (855-353-8365).