NEW YORK, Oct. 22, 2015 /PRNewswire/ -- ELEX has announced to develop new aspects of their strategy game Clash of Kings that will grow the game DAUs and maintain stickiness to create a high proportion of core players, in order to make their franchise hold the top spot in popularity among mobile users worldwide.
After launching the first round of TV campaigns all over the world to create wide interactions with the public and attract new players, the company is constantly developing new aspects of Clash of Kings such as improving the game rules and customizing the landscape, in order to improve their game and enhance the player's experience.
New charts from App Annie shows just how effective the improvements are at convincing mobile gamers to download the latest hit game. With an incredible milestone of over 70 million downloads since its launch in August last year, Clash of Kings is currently in the top 5 highest grossing games on Google Play and the App Store in 75 and 40 countries, respectively.
"We've had success all over the world and now we're bringing the game to even more players. It's been incredible that the game has been so well received, with positive player reviews and the number of people actively playing Clash of Kings, it's a testament to the quality of the game," said Peng Yue, Chief Producer at ELEX. "We have a huge marketing push planned, so look out for your favourite stars playing Clash of Kings. Our upcoming TV campaigns show some of the graphics that have impressed gamers over the world."
In Clash of Kings, players have the ability to explore a beautifully designed medieval world and stand tall among allies and enemies in one of the most unforgiving PvP battle mechanics this genre has seen. PvE battles are also an integral part of gameplay and, based on players levels, monsters will await a fierce battle with your armies.
ELEX Inc is a premier developer and publisher of mobile games. After its foundation in 2008, the company quickly became one of the most successful makers of social games. Click here to read more.
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