e.l.f. Cosmetics announces "Beauty At All Ages 2014"

NEW YORK, Feb. 24, 2014 e.l.f. Cosmetics is back for their fifth annual nationwide model search, "Beauty At All Ages 2014." Now through March 31st, aspiring models and e.l.f. fans ages 13 or older are encouraged to enter their best photographs for a chance win a trip to NYC for a professional photo shoot, along with other spectacular prizes.

(Photo: http://photos.prnewswire.com/prnh/20140224/NY70540 )

e.l.f. Cosmetics will once again partner with premier casting and modeling website, exploremodeling.com, to manage entry submissions and user voting. The contest is open to the general public and encourages aspiring amateur models, professionals, and loyal e.l.f. fans to submit pictures that capture the individual's unique beauty and personality. Candid photos and selfies are accepted—professional shots not required, and no prior modeling experience is necessary. Enter the contest today at Beauty At All Ages 2014 on the eyeslipsface.com website.

4 Grand Prize winners, one in each age category (teens, 20s, 30s, 40s+), will be brought to NYC for a makeover & photo-shoot, and will be featured not only on the eyeslipsface.com website, but also in e.l.f.'s Social Media channels including Facebook, Twitter, Instagram and YouTube. Each winner will also receive a $250 shopping spree in Manhattan's e.l.f. Studio Store, and $250 in spending cash. Each Grand Prize package is worth up to $1,500.

An additional prize will be awarded to the contest participant who wins the popular vote drawing on exploremodeling.com, which includes a luxury vacation at Beaches Ocho Rios Resort & Golf Club in Ocho Rios, Jamaica, courtesy of Beaches Resorts. Voting ends on 3/31/14.

For more information on Beauty At All Ages 2014, please visit EyesLipsFace.com.

This year's contest will once again feature popular YouTube beauty guru, Megan Parken of the MeganHeartsMakeup channel along with model and beauty guru Cassandra Bankson of the DiamondsandHeels14 channel, as special hosts. Megan and Cassandra will also make an exclusive appearance at the e.l.f. Studio Store in downtown Manhattan with the Grand Prize winners.

In keeping with the bestselling makeup brand's mission to appeal to a wide demographic of beauty enthusiasts, the model search contest is segmented into four age categories: Teens, 20's, 30's, and 40's+. Judging will be conducted by e.l.f. representatives. One winner from each category will receive a special makeover and attend a professional photo-shoot held by e.l.f Cosmetics at the company's headquarters in New York City, NY.

About e.l.f. Cosmetics:
Eyes Lips Face (e.l.f.) Cosmetics was created in the belief that innovative technology, quality ingredients and superb delivery systems should not be limited to prestige retailers, and every woman should have the opportunity to experience luxury cosmetics without sacrificing her budget. Since the brand's introduction over eight years ago, the e.l.f. Cosmetics website (http://www.eyeslipsface.com) has grown to include over 2 million members and has become a global source for savvy beauty consumers looking for superior quality cosmetics, professional expert tips and valuable feedback.

CONTACT: Lauren Bosco, Blue Sky Communications, 212-995-1777, [email protected]

SOURCE e.l.f. Cosmetics