NEW YORK, Oct. 22, 2015 /PRNewswire/ -- Elie Tahari announced today the relaunch of ElieTahari.com with strategic partners Sellect, King & Partners and Hearst advertising agency Tower Digital, premier marketing and tech service providers. The new site's fully responsive design allows users to enjoy a completely optimized experience on all devices. A key component of the new design is emphasis on merchandising with the addition of more detailed product and editorial content, including richer imagery and updated collection descriptions, putting a spotlight on the incredible craftsmanship of the Elie Tahari collection.
"My goal with this site was to create the ultimate online shopping experience, welcoming users into the world of Elie Tahari and bringing a personalized experience to each individual. Constantly bringing new innovations to the brand is something that continues to be very important to me," said Elie Tahari, Chairman and CEO. "We spent a lot of time putting together the perfect team to introduce new customers to the world of Elie Tahari while continuing to provide the best possible customer service, whether that be in one of our stores around the world or on ElieTahari.com."
Renowned digital agency King & Partners, whose clients include some of the leaders in the fashion and luxury sector, helped to transform ElieTahari.com into a sleekly designed, easily navigated showcase, delivering industry-lauded user experience with a simple, swift and secure checkout interface - all powered by the Sellect eCommerce platform. Users will be shown products and messages based on specific details such as their location, demographics, shopping habits, and purchase history, creating an experience that is catered to each customer. The content will soon be available in multiple languages.
King & Partners' CEO Tony King added, "We're thrilled to be working with the amazing people of Elie Tahari…as a brand they have very quickly and strategically put themselves at the forefront of the fashion ecommerce business."
The site will also feature an online magazine called The World of Elie Tahari a source of discovery for all things Elie Tahari. The digital magazine and user-generated social content will give a behind-the-scenes look at the brand's and its 40-year history including archives, interviews with celebrities and influencers, and sneak peeks at upcoming collections.
"Choosing Hearst to consolidate and accelerate our marketing initiatives was an easy decision," noted Elie Tahari's VP of Global Communications Scott Currie. "Their 24/7 collaborative approach, coupled with a deep immersion in luxury retail, marketing and journalism, resulted in the creation of a powerful triumvirate that will take our brand to the next level."
Tower's SVP Anthony Fasanella concurred, and observed, "Elie Tahari is a such a natural fit for Hearst, particularly with our suite of leading global fashion magazines like Elle, Marie Claire and Harper's Bazaar. And they're the first brand with the foresight to leverage three of our properties simultaneously. Tower plans to deliver the Tahari story across all media platforms, channels and devices where their current and potential audiences live."
About Elie Tahari
Elie Tahari Ltd. is a privately-held corporation with a global presence on five continents, with more than 600 stores in over 40 countries. Additionally, Elie Tahari has freestanding collection boutiques in cities including New York, Las Vegas, Boston, Atlanta, East Hampton, Dallas and Boca Raton as well as Turkey, Qatar, and Poland. Elie Tahari has come to define modern sophistication with the brand's inspired collections of understated grace and elegance. To see the latest from the Elie Tahari Collection, please visit ElieTahari.com.
About Tower, A Hearst Agency
The Tower Digital Agency, a division of Hearst, helps businesses harness the innovative and expansive assets of Hearst's partners, resources, technology and multichannel titles to identify, engage, grow and influence target audiences. The Agency brings together the company's strategic experts, enormous reach and scale, award-winning content and breakthrough creative thinking to craft customized, applicable marketing solutions, producing communication strategies that deliver measurable performance against campaign objectives. Read all about it at TowerDigitalAgency.com.
About King & Partners
Tony King, Founder and CEO started King & Partners in 2010. King & Partners is a digital agency focused on true collaborations with a curated group of exceptional clients. King & Partners' aim is to create desire and turn it into digital demand for exceptional fashion, luxury and lifestyle brands. Clients and projects have included Nowness, Burberry, Tom Ford, Gucci, Another Magazine, Fendi, Balenciaga, Bottega Veneta, Asprey, Faena, Edition Hotels, Bentley, 3.1 Phillip Lim, Mario Testino, CR Fashion Book and many others. Learn more at www.KingandPartners.com.
Sellect is an eCommerce platform designed and built from the ground up to meet the precise standards of cutting edge technology and the online fashion and lifestyle experience. Today the team at Sellect is a group of talented and passionate individuals backed by a solid and experienced investment team. Learn more at www.Sellect.com.
VP of Global Communications
SOURCE Elie Tahari