BAOTOU and ORDOS, China, July 30, 2015 /PRNewswire/ -- Elion has spent the past 27 years combating desertification in the Kubuqi Desert, with the tenet of perseverance rather than seeking quick success, and has saved more than 6,000 square kilometers from desertification.
Elion's Founder and Chairman Wang Wenbiao said that what Elion has achieved has been ecological protection that is financially viable.
He explained that Elion has been pursuing a sustainable green development path -- hoping to bring public benefits even as it seeks to raise business profits.
The company's star project is located in the Kubuqi Desert, China's seventh biggest desert, where the company has cultivated Traditional Chinese Medicinal plants and built a solar energy center.
The governance of the desert not only improves the environment, but cultivates industries to improve the lives of local herdsmen through practices such as desert restoration, ecological animal husbandry, ecotourism and ecological photovoltaic investments.
More than 100,000 residents live in the desert, with an average income increasing to 13,000RMB per year in 2015 from less than 500RMB per year in 1988.
"Poverty and social problems are common in desert areas," said Wang. "When the problem of desertification is improved with tourism and industrialization, residents will benefit."
Wang stressed that while Elion's success could not be fully replicated due to the different conditions in various desertification areas, people can still learn a sustainable way of controlling deserts from his company's technology, spirit and concepts.
Elion Resources Group, based in China's Inner Mongolia Autonomous Region, is known for its unique business model in land remediation and ecological rehabilitation.
Elion has rapidly transformed from a traditional desertification control company into an ecologically sound business featuring "Green land, green energy, green finance, plus Internet" to promote the environmental restoration since 2011.
The biggest genetic resource center in western China was established by the company, which contains more than 1,000 plant seeds, 100 technological achievements and 100 desert processing packages.