Eliza Corporation Integrates Rich-Media Messaging with Customers' Mobile Health Apps

DANVERS, Mass., May 29, 2013 /PRNewswire/ -- Eliza Corporation ("Eliza"), the pioneer and recognized leader in health engagement management, announced the addition of mobile rich-media messaging to its suite of multi-modal capabilities. Eliza's mobile messaging extends organizations' abilities to dynamically engage people through their mobile health (mHealth) apps.

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Eliza's permission-based, mobile messaging gives organizations the ability to push messages to their mHealth app users and store rich media messages in an app's secure inbox.  These messages include rules-based triggering of relevant health and benefits information that can be integrated with other multi-touch, multi-modal communication strategies via a range of channels such as personalized automated phone calls, emails, text messaging, and more. 

TWEET:  [email protected] "You can build a mHealth app, but will they come and will they stay engaged?" @adrane #mHealth http://ow.ly/l8mwv 

"The challenge of getting people to engage in and make changes to their health behavior isn't due to a lack of information -- there are plenty of glossy brochures, websites, social media outlets, and mHealth apps out there," said Alexandra Drane, Founder and Chief Visionary Officer of Eliza Corporation.  "The real science behind health engagement lies in the Behavioral Intelligence that helps break through the noise to engage with people in personalized ways -- inspiring and beguiling them to act in their own time and on their own terms."

Mobile messaging is a part of Eliza's surround-sound approach, which increases engagement rates with personalized interactions, across multiple modes of communication.  This unique approach allows organizations to build, respect and respond to member profile attributes, such as channel selection optimization. 

Drane adds, "Our health engagement platform is purpose-built to support a blend of technology, communication, and data analytics that drive healthy behavior change. Every day, we're experiencing millions of interactions with people about their health -- we're laser-focused on their motivations, their concerns, and their reactions to the health engagement initiatives we support.  This deep Behavioral Intelligence has translated into best practices for empowering our customers' mobile strategies so they can increase engagement with people around their health and care in the most relevant, timely and impactful ways."

For more information about Eliza's mobile health engagement management offerings, email [email protected].

Eliza's Behavioral Intelligence Offerings     
Eliza has spent more than a decade engaging people in conversations about their health and has amassed one of the world's largest consumer health data assets of the attitudes, behaviors, and motivations that drive people's health and healthcare decisions. Eliza's Health Engagement Management programs are offered at different product level tiers, based on how deeply intelligent data is applied to overall communication strategies. Eliza has developed a family of proprietary indices that provide insight on healthcare populations and the organizations that serve them. These predictive instruments include Health Engagement Communication Benchmarks, the Eliza Engagement Index™ (EEI), and the Vulnerability Index™ (VI).

About Eliza Corporation    
Eliza Corporation ("Eliza") is devoted to making people happier, healthier, and more productive. The pioneer and recognized leader in Health Engagement Management, Eliza draws from more than 900 million interactions with people about their health, and blends business intelligence, technology, and communication expertise to improve care experiences, reduce costs and advance population health. Each program is powered by Eliza's engagement-based analytics and population segmentation, and delivered via our patented speech recognition technology, rich web and multi-modal delivery platform (including automated calls, emails, text messages, mail, social and mobile interactions). These programs consistently yield the best outcomes in the industry in terms of increased engagement, health and wellness measures, and sustainable ROI.  Eliza was founded in 1998 and is headquartered in Danvers, Massachusetts.  For more information, please visit www.elizacorp.com.

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SOURCE Eliza Corporation