Eliza Corporation Presents Keynote Address at O'Reilly® Strata Rx Conference

SAN FRANCISCO and DANVERS, Mass., Oct. 17, 2012 /PRNewswire/ -- Today, Alexandra Drane, founder and Chief Visionary Officer of Eliza Corporation ("Eliza"), the pioneer and recognized leader in Health Engagement Management, will present the opening keynote address entitled Bigger Data or Better Questions? at O'Reilly's Strata Rx conference. During the presentation, Drane will reveal data and analysis illustrating the predictive power of its proprietary Business Intelligence offering.  The keynote address will take place at the Hilton Union Square, San Francisco, at 9:05 a.m. (PT).

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TWEET: @ElizaCorp Bigger Data or Better Questions? http://ow.ly/ewtEz @adrane #StrataRx 

Health Executives are Making an Impact with Better Data   
Eliza's predictive engagement metrics allow health executives to better model data related to consumer behaviors like retention, net promotion or likelihood to participate in clinical services.  Armed with this intelligent data, Eliza and its Medicare Advantage customers, for example, are implementing refined targeting and messaging strategies to drive behaviors, positively impact outcomes and multiply the return on their health engagement management investments. 

"Most healthcare executives are thinking about how they can spend their dollars in a way that creates more value for a population while reducing everyone's costs -- engagement is the key to making that happen. Whether we are talking about taking better care of chronic conditions, or preventing them in the first place, the role that each of us plays in our relationship with the healthcare system is only increasing," said Alexandra Drane.  "We each need to navigate our own path to optimal health, and that requires an industry that views us holistically and provides the experience, data, tools and communication strategies to let us take the reins, in partnership with our providers, without breaking the personal or collective bank. Technology products and solutions that engage individuals in mindshare-grabbing and inspiring ways are essential to the continued progress needed in the healthcare space."

Data and Analysis Focused on STAR Metrics  
Eliza's intelligent data delivers deep insight into population-wide engagement levels and identifies where to focus efforts for the greatest impact.  These insights are used to benchmark performance by engagement and apply population findings to boost outcomes. 

"Since STAR metrics were introduced, we've been helping our Medicare Advantage clients effectively predict, assess and more importantly address key outcomes across their member populations," said Drane.  "One of the predictors of behavior (both clinical and loyalty) is our Eliza Engagement Index or EEI, the cornerstone of our Business Intelligence offering. Our approach to improving STAR measures lets us not only capture members' responses, such as intent to have a recommended screening, but also to use our algorithmic scoring to add a unique dimension of understanding such as which Medicare Advantage members are likely to take care of themselves, as well as members likely to leave the health plan next year.  We apply those insights in actionable ways to influence better outcomes, financial results and most importantly improve lives."

Consumer Health Engagement Management ROI   
Given the heavy weighting of diabetes care on STAR measures, and the prevalence of diabetes among seniors (20% plus), much of Eliza's Medicare Advantage-related outreach focuses on increasing diabetes screening rates as well as medication adherence among Medicare Advantage members. (According to a study published in Health Affairs, medication adherence by the nation's diabetes population could save an estimated $8.3 billion in annual healthcare costs. Researchers suggested that $3.93 billion was in adherence for Medicare patients alone.)  Since Medicare Advantage plans' profit is driven largely by accurate risk scores and the effectiveness of their care management programs -- improving adherence rates for the sizable diabetes population has a significant impact on plans' overall profit, as well as the health of their members.  In fact, Eliza has concluded that the Company's health engagement management solutions, when tailored to address these challenges, have the potential to help its current Medicare Advantage customers save more than 500 million dollars per year by increasing adherence to behaviors that reduce healthcare costs, while also improving a plan's STAR bonus potential.

Eliza's Business Intelligence also recently revealed the following sample of insights about Medicare Advantage members with diabetes:

• This population is – on the whole – less clinically engaged than younger populations with diabetes
• Members with diabetes and low-clinical engagement scores (in the lower third) are up to 80% less likely to obtain clinical diabetes screenings, such as HbA1C, LDL or retinal eye exams
• High engagement and higher adherence go hand in hand -- increasing engagement rates leads to an increase in adherence rates and overall plan satisfaction
• Those that are non-adherent tend to:

1. Identify themselves as caregivers
2. Approach their health decisions from the standpoint of cost-savings
3. Not think about their health on a day-to-day basis
4. Take no immediate action when they get new information about their health
5. Be most concerned about financial security, and less concerned about building relationships or being healthy for the long term

• Eliza engagement with this population yielded as much as a 76% increase in HbA1C testing and almost 3x the doctor visits in comparison with the control group

"People are not sitting around waiting to be lectured about their health," said Drane. "They have busy lives and unique needs – companies and technologies that understand this reality will be the ones that inspire the most positive health behavior change creating the best outcomes for individuals and the companies that serve them."

Eliza's Business Intelligence Offering   
Eliza has spent more than a decade engaging people in conversations about their health and has amassed one of the world's largest consumer health data assets of the attitudes, behaviors, and motivations that drive people's health and healthcare decisions.  Eliza's health engagement management programs are offered at different product level tiers (Silver, Gold, Platinum, and Professional Services), based on how deeply intelligent data is applied to overall communication strategies. Eliza has developed a family of proprietary indices that provide insight on healthcare populations and the organizations that serve them. These predictive instruments include Health Engagement Communication Benchmarks, The Eliza Engagement Index (EEI), and The Vulnerability Index (VI).

About Eliza Corporation
Eliza Corporation ("Eliza") is devoted to making people happier, healthier, and more productive. The pioneer and recognized leader in Health Engagement Management, Eliza draws from more than 800 million interactions with people about their health, and blends business intelligence, technology, and communication expertise to improve care experiences, reduce costs and advance population health. Each program is powered by Eliza's engagement-based analytics and population segmentation, and delivered via our patented speech recognition technology, rich web and multi-modal delivery platform (including automated calls, emails, text messages, mail, social and mobile interactions). These programs consistently yield the best outcomes in the industry in terms of increased engagement, health and wellness measures, and sustainable ROI. Eliza was founded in 1998 and is headquartered in Danvers, Massachusetts. For more information, please visit www.elizacorp.com.

All product and company names herein may be trademarks of their registered owners.

SOURCE Eliza Corporation