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ELLE DECOR Launches Redesigned elledecor.com


News provided by

ELLE DECOR

Apr 06, 2010, 11:01 ET

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NEW YORK, April 6 /PRNewswire/ -- Elledecor.com—the indispensable go-to source for decorating and design online—has a fresh new look. Showcasing expanded original content as well as content related to ELLE DECOR features, the site delivers all you need to create a more beautiful life: decorating and remodeling ideas; must-have shopping finds; architecture and design trends; art, culture, and travel guides; chic shops; and recipes and tips for entertaining.

Whether your taste is classic or contemporary—or an eclectic mix of both—you'll find ideas and inspiration, plus the latest information, products, and essential tools to help you decorate, renovate, and entertain in style.

The website, formerly part of the now-retired pointclickhome.com, is created for consumers who appreciate style and design, offering new features including:

  • ELLE DECOR's LookBook, a searchable photo archive stocked with more than 1,000 inspiring rooms for every taste and budget
  • Home Design 101, providing smart ideas and expert advice in the top decorating and remodeling categories
  • Constant updates on signature features such as What We Love and Don't Miss
  • Resources, a guide to ELLE DECOR's favorite sources for the home
  • Plus sneak peeks into upcoming issues

And to fulfill its mission to give design a voice on all platforms, ELLE DECOR's online Designer Registry will launch next month, giving design professionals the opportunity to promote their work and attract new clients by registering their firms and uploading a company profile and portfolio images.

"This new website has given us a terrific opportunity to improve and enrich our online presence, and for the first time, our print and digital editors are working as one team to create content for all platforms," says Vice President, Editor in Chief/Brand Content Margaret Russell.

The elledecor.com team is headed by Executive Editor Vicky Lowry, who recently joined ELLE DECOR from her post as executive editor of Martha Stewart Living. Lowry has been a writer and editor for magazines, newspapers, and television for more than two decades. Previously, she was ELLE DECOR's features editor, and also held posts at Time Inc. and Condé Nast, where she started her career at Vogue.

"ELLE DECOR is the premier interiors magazine today, and at last it has a website that reflects the essence of the brand," says Vice President/Brand Publisher Barbara Friedmann. "Our marketing partners have been asking us to make this move for years and I know they'll be impressed with the results."

About ELLE DECOR

Month after month since 1989, ELLE DECOR has been delivering what you can't live without—chic houses, fascinating people, elegant furnishings, cool objects, smart ideas, inspiring entertaining tips, and must-see destinations. Our viewpoint is fresh, our vision is international, and our philosophy is simple: to inspire our 2.5 million readers to make their world more beautiful, one room at a time. As the leading edition in a worldwide network of 25 ELLE DECO publications, ELLE DECOR has an influence that extends to 26 countries on five continents. ELLE DECOR (www.elledecor.com) is published by Hachette Filipacchi Media U.S. (www.hfmus.com), a company of Lagardere Active.

SOURCE ELLE DECOR

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